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7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Sets of numbers can be misunderstood if they lack integrity The media landscape has realigned itself with lightning speed to the power of data. After a century of being limited…

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Onboarding is a Data Business

Onboarding companies are multi-faceted and considered a fundamental part of the digital eco-system. An onboarder is the root of where all targeted display ads emanate. Below is a sample of…

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What is individual-based marketing and why do brands need it?

Odds are you’ve probably heard about “people-based marketing,” the marketing technology phenomenon that, over the past few years, has helped brands activate their offline customer data online. Yet, despite the…

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Six Questions Marketers Need To Ask About Data Quality

Data-driven advertising requires good data. But lots of bad data and questionable data practices can harm a marketing campaign. Marketers need to know when to use their own data, and…

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The Strategic Role Of Identity Resolution

The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration, and execution. And it’s becoming more critical than ever for firms planning to link systems…

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Outlook Data 2017 Snapshot Evolving Role Audience Insight

Data is playing an increasingly critical role across a vast range of advertising and marketing applications. Marketers, media buyers, publishers, and digital advertising technology executives said that a renewed focus…

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It’s all about the data

Written by Throtle founder and CEO Paul Chachko Gone are the days when brands and marketers were satisfied with investing thousands of dollars on inflated, household level cookie inventory without…

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How Data Onboarding Improves Marketing Efforts

As email, postal and other marketing channels flood consumers with messaging, brands struggle to meet the highly complex expectations of their hyperconnected customers. Today’s consumers demand more personalized, optimized and…

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