850 300 Throtle

What is individual-based marketing and why do brands need it?

Odds are you’ve probably heard about “people-based marketing,” the marketing technology phenomenon that, over the past few years, has helped brands activate their offline customer data online. Yet, despite the…

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850 300 Throtle

Six Questions Marketers Need To Ask About Data Quality

Data-driven advertising requires good data. But lots of bad data and questionable data practices can harm a marketing campaign. Marketers need to know when to use their own data, and…

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850 300 Throtle

The Strategic Role Of Identity Resolution

The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration, and execution. And it’s becoming more critical than ever for firms planning to link systems…

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850 300 Throtle

Outlook Data 2017 Snapshot Evolving Role Audience Insight

Data is playing an increasingly critical role across a vast range of advertising and marketing applications. Marketers, media buyers, publishers, and digital advertising technology executives said that a renewed focus…

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850 300 Throtle

It’s all about the data

Written by Throtle founder and CEO Paul Chachko Gone are the days when brands and marketers were satisfied with investing thousands of dollars on inflated, household level cookie inventory without…

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850 300 Throtle

How Data Onboarding Improves Marketing Efforts

As email, postal and other marketing channels flood consumers with messaging, brands struggle to meet the highly complex expectations of their hyperconnected customers. Today’s consumers demand more personalized, optimized and…

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850 300 Throtle

Data Management, Data Onboarding Are the Paths to Marketing Success

The amount of data that retailers now generate and have access to is unprecedented. From customer data to product data to competitor data and more, retailers are collecting more information…

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850 300 Throtle

Extend your CRM Audience

We sat down with Throtle CEO Paul Chachko to ask him a few questions about the Throtle Extend solution they offer as part of the onboarding process. What is Throtle…

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