850 300 Throtle

The Growing Importance of Customer Identity Graphs

When we read a good article, we like to promote it. And, with the recent article published by Analytics Center of Excellence entitled ‘The Growing Importance of Customer Identity Graphs’,…

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850 300 Throtle

Linking Data to Identities: Deterministic and Probabilistic Explained

Cross-device tracking is the latest Holy Grail of digital advertising. At stake is the marketer’s ability to recognize the same consumer when he or she interacts with a brand, whether…

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850 300 Throtle

Transparency in Data Onboarding

In today’s digital age, information is only a click away. Social media platforms like Facebook and Instagram entice individuals to increasingly feel the need to share everything. Whether it’s political…

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850 300 Throtle

7 Questions Marketers Should Consider When Weighing the Quality of Their Data

Sets of numbers can be misunderstood if they lack integrity The media landscape has realigned itself with lightning speed to the power of data. After a century of being limited…

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Onboarding is a Data Business

Onboarding companies are multi-faceted and considered a fundamental part of the digital eco-system. An onboarder is the root of where all targeted display ads emanate. Below is a sample of…

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850 300 Throtle

What is individual-based marketing and why do brands need it?

Odds are you’ve probably heard about “people-based marketing,” the marketing technology phenomenon that, over the past few years, has helped brands activate their offline customer data online. Yet, despite the…

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850 300 Throtle

Six Questions Marketers Need To Ask About Data Quality

Data-driven advertising requires good data. But lots of bad data and questionable data practices can harm a marketing campaign. Marketers need to know when to use their own data, and…

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