It’s all about the data
Written by Throtle founder and CEO Paul Chachko Gone are the days when brands and marketers were satisfied with investing thousands of dollars on inflated, household level cookie inventory without…read more
The amount of data that retailers now generate and have access to is unprecedented. From customer data to product data to competitor data and more, retailers are collecting more information…read more
Throtle's data-centric onboarding approach guarantees the highest level of accuracy, scale, and responsiveness for our clients.
According to its annual Global Advertising Trends report, research entity IHS Markit, saw big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election…read more
"People spend 25% more time fixating on ads that are personally relevant to them versus those that are not." - Yahoo! and Interscope Research
Throtle and Drawbridge previously announced their partnership, stating that the Drawbridge Connected Consumer Graph® will help Throtle’s brand and agency clients reach consumers more efficiently across multiple devices. Throtle will…read more