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Outlook Data 2017 Snapshot Evolving Role Audience Insight

Data is playing an increasingly critical role across a vast range of advertising and marketing applications. Marketers, media buyers, publishers, and digital advertising technology executives said that a renewed focus…

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It’s all about the data

Written by Throtle founder and CEO Paul Chachko Gone are the days when brands and marketers were satisfied with investing thousands of dollars on inflated, household level cookie inventory without…

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How Data Onboarding Improves Marketing Efforts

As email, postal and other marketing channels flood consumers with messaging, brands struggle to meet the highly complex expectations of their hyperconnected customers. Today’s consumers demand more personalized, optimized and…

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Data Management, Data Onboarding Are the Paths to Marketing Success

The amount of data that retailers now generate and have access to is unprecedented. From customer data to product data to competitor data and more, retailers are collecting more information…

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Extend your CRM Audience

We sat down with Throtle CEO Paul Chachko to ask him a few questions about the Throtle Extend solution they offer as part of the onboarding process. What is Throtle…

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Global Advertising Revenue Will Hit $590 Billion in 2017

According to its annual Global Advertising Trends report, research entity IHS Markit, saw big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election…

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‘Transparency’ Voted ‘Marketing Word Of The Year’

“Transparency” was voted the “word of the year” for 2016 by members of the Association of National Advertisers. The finding, which is the third consecutive year the ANA has polled…

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