850 300 Throtle

Global Advertising Revenue Will Hit $590 Billion in 2017

According to its annual Global Advertising Trends report, research entity IHS Markit, saw big brand budgets and quadrennial events such as the Olympics, European Football Championship and US Presidential Election…

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‘Transparency’ Voted ‘Marketing Word Of The Year’

“Transparency” was voted the “word of the year” for 2016 by members of the Association of National Advertisers. The finding, which is the third consecutive year the ANA has polled…

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Drawbridge Probabilistic Cross-Device Technology Patent

Throtle and Drawbridge previously announced their partnership, stating that the Drawbridge Connected Consumer Graph® will help Throtle’s brand and agency clients reach consumers more efficiently across multiple devices. Throtle will…

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Digital Ads Growing, All Else Flat.

Business Insider’s IGNITION conference is this week and some of the biggest business leaders in tech and media are sharing their thoughts on what the future will look like. A…

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Ad Exchanger Article Repost

Mo’ Match Rates Mo’ Problems As Cross-Device Vendors Aim For Scale – by James Hercher // Monday, October 10th, 2016 Cross-device identity match rates have shot up in recent years,…

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Data Onboarding 101

Since the popularization of data, messages and priorities have continued to evolve. First, it was all about collecting data. Using past information about individual customers to answer hypotheses and in…

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