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Ad Exchanger Article Repost

Mo’ Match Rates Mo’ Problems As Cross-Device Vendors Aim For Scale – by James Hercher // Monday, October 10th, 2016 Cross-device identity match rates have shot up in recent years,…

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Data Onboarding 101

Since the popularization of data, messages and priorities have continued to evolve. First, it was all about collecting data. Using past information about individual customers to answer hypotheses and in…

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