CAPITAL CORP. SYDNEY

73 Ocean Street, New South Wales 2000, SYDNEY

Contact Person: Callum S Ansell
E: callum.aus@capital.com
P: (02) 8252 5319

WILD KEY CAPITAL

22 Guild Street, NW8 2UP,
LONDON

Contact Person: Matilda O Dunn
E: matilda.uk@capital.com
P: 070 8652 7276

LECHMERE CAPITAL

Genslerstraße 9, Berlin Schöneberg 10829, BERLIN

Contact Person: Thorsten S Kohl
E: thorsten.bl@capital.com
P: 030 62 91 92

Digital Ads Growing, All Else Flat.

Data Onboarding, Digital Advertising

Business Insider’s IGNITION conference is this week and some of the biggest business leaders in tech and media are sharing their thoughts on what the future will look like. A presentation on the future of the digital business got our attention providing in-depth insight, data, and analytics of everything digital.

Marketers are increasing their ad budgets to keep up with predominantly digital consumers. According to Magna Global, digital ad spending is expected to grow 13.5% in 2016, and will overtake TV as the largest advertising category by the end of 2017.

digitalads

So what’s this stat got to do with data onboarding? A lot. Marketers today, the same ones increasing their ad budgets, want to reach real people who are interested in their brand with the right ad. This goal is obtainable through data onboarding. Marketers can onboard their offline data sets with rich digital data and activated for people-based targeting, measurement and personalization – all online.