Business Insider’s IGNITION conference is this week and some of the biggest business leaders in tech and media are sharing their thoughts on what the future will look like. A presentation on the future of the digital business got our attention providing in-depth insight, data, and analytics of everything digital.
Marketers are increasing their ad budgets to keep up with predominantly digital consumers. According to Magna Global, digital ad spending is expected to grow 13.5% in 2016, and will overtake TV as the largest advertising category by the end of 2017.
So what’s this stat got to do with data onboarding? A lot. Marketers today, the same ones increasing their ad budgets, want to reach real people who are interested in their brand with the right ad. This goal is obtainable through data onboarding. Marketers can onboard their offline data sets with rich digital data and activated for people-based targeting, measurement and personalization – all online.