Drawbridge partners with Throtle to onboard actionable CRM data to its Cross-Device Platform
June 6, 2017 – Throtle, an individual-based data onboarding company, today announced that Drawbridge, the leading digital identity management company, has partnered with Throtle to onboard their client’s data files, including hashed email addresses, and offer a true end-to-end solution for brands to engage with individual consumers via the Drawbridge Cross-Device Platform. This partnership will allow Drawbridge’s managed-service and self-service platform clients to reach consumers accurately across all of their devices with the utmost level of precision.
“We strive to deliver the platform that enables brands, agencies, and enterprises to enhance customer experiences on the internet – and in many cases that requires extending first-party into other spaces,” said Justin Civello, Drawbridge’s Director of Product Marketing. “By integrating with Throtle, our customers can now accurately activate their CRM data directly within our platform for stronger cross-device campaigns. This represents a significant step forward not only in terms of the functionality of our platform, but for our clients’ abilities to deliver a more personalized internet.”
“We are thrilled to be partnering with Drawbridge to provide data onboarding as an extension of their industry leading product offerings.” said Paul Chachko CEO of Throtle. “The combination of Drawbridge’s Cross-Device Platform and Throtle’s data onboarding solution provides brands with unique opportunities for marketing. We are proud to work with Drawbridge and offer an accurate data onboarding solution that raises the bar for the rest of the industry.”
The Drawbridge Cross-Device Platform is a one-stop destination for marketers to buy media, reach consumers, and measure success across devices, and was recently recognized with a Digiday Signal Award for the “Best Display and Programmatic Advertising Platform.” Agencies and brands have full access to the platform, enabling teams to set up campaigns, determine targeting criteria, manage creative assets, and understand ROI, including consumer paths to conversion across devices and even offline.
Throtle is an onboarding company that is obsessed with accuracy and transparency, enabling brands to reach their individual customers online. This allows for targeting across all media devices and formats including display, email, social, addressable TV and mobile. Throtle simplifies the management of brands’ CRM data so they can orchestrate smarter closed-looped individual-based interactions across all touchpoints. For more information on Throtle’s individual-based onboarding please visit throtle.io.
Drawbridge is the leading digital identity company building cross-device technology that fundamentally changes the way brands connect with people. The Drawbridge Connected Consumer Graph® includes more than one billion consumers across more than three billion devices, and verified to be 97.3% precise. Brands can work with Drawbridge in three ways: by licensing the Drawbridge Connected Consumer Graph for cross-device data applications; managing cross-device ad campaigns in real-time using the Drawbridge Cross-Device Platform; or working with Drawbridge to execute cross-device campaigns. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and has been named to the Inc. 5000 annual ranking of the fastest-growing companies in America for the past two years. For more information visit www.drawbridge.com.