Extend

Identify previously unknown customers

Throtle Extend is a unique data matching extension process that adds missing online identifiers to an individual’s profile, allowing brands to increase their online reach.

Consumers regularly switch between devices and email addresses when shopping online, making it more difficult for brands to connect with the right individuals using a single email address or device. With Throtle Extend, brands can append Throtle’s known customer IDs to their pool of anonymous IDs and detect previously unknown customers. Accurately identifying these customers is the key to improving customer experiences and campaign results.

How does the Throtle Extend process differentiate from other onboarding processes?
Throtle maintains an exclusive and proprietary database of consumer match keys. Throtle Extend combines the quality of its consumer match keys with the accuracy of its individual and deterministic match pool, to create a process that no other onboarder has at scale.

What type of data is matched?
Throtle Extend uses a variety of match criteria including email [hashed 3 ways], device ID, mobile number, and IP address.