Identity Management

Better customer experience starts with better customer data.

Identity management has become a fundamental component of the MarTech ecosystem. The more brands can understand about their customers, the more effective they are at marketing and connecting with them. This level of customer understanding is achieved by accessing and understanding the valuable data linked with a customer’s online identity.

Throtle’s Identity Management capabilities enables brands to source, link, and integrate an individual identity across various connected devices. We compile and create an Identity Graph across all user identifiers (including names, postal address, emails, mobile device IDs, IP addresses, etc.) that become tied to one individual.

Benefits of Identity Management

When a brand utilizes the Throtle Identity Graph, it becomes a brand’s foundation for their own proprietary Customer ID Graph. This implementation allows all identity attributes, transactions, and behaviors to be linked, facilitating more effective targeting.

Without Identity Management, brands cannot connect the dots between marketing silos making it difficult to provide consistent and personalized experiences to their customers. Synchronizing disparate customer data prevents the disintegration of customer information, improving the complete and total view of a customer.

Identity Management allows:

  • Continually recognize your customers across all devices and screens.
  • Create meaningful connections with customers by meeting the needs and wants of each unique individual.
  • Develop richer customer profiles and adjust marketing based on behaviors and past experiences.


Having this powerful information available not only empowers brands to deliver personalized experiences across all channels and media, but also allows brands to use this information to evolve their customer strategies.

Connect identities across disparate channels and devices to one individual

The Throtle Identity Graph utilizes a deterministic data matching methodology to ingest customer information (such as anonymized log-in data or hashed email addresses) and pinpoint an individual match within its own extensive database. Throtle then locates individuals on whatever device they may be using. Because the data is authenticated, the match is made with 100% accuracy.

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