Throtle Leadership Team

Paul Chachko

Chairman and CEO

Throtle CEO Paul Chachko has been a formative member of the marketing community for over 30 years. He is credited with being the first to add demographic, behavioral, lifestyle, and geographic data to commercial email marketing and most recently he spearheaded the creation of an industry leading marketing automation platform that allows for acquisition marketing and customer relationship management. Mr. Chachko holds several patents in the use of data and technology.

A recognized innovator, Mr. Chachko has been invited to share his experiences and insights through speaking engagements for scores of events and various technology councils. His achievements in business and leadership have been recognized by;

  • 2X Finalist Ernst & Young NJ Entrepreneur of the Year
  • Stevie Award Winner
  • America Business Bronze Award for Executive of the Year
  • 2X SmartCEO Future 50 Award Winner
  • NJBIZ Executive of the Year Award Winner

Prior to Throtle, Mr. Chachko was the Founder and CEO of V12 Group. He was also the founder and CEO of Datagence, a multichannel direct marketing services company and prior to that, Mr. Chachko was the founder and CEO of ConsumerNet, a leading Internet consumer database company (sold to 24/7 Real Media in 1999).

Paul has served as Chief Executive Officer for Infinata, an eCRM software company (sold to Financial Times in 2010). Paul was Founder and Chairman of Financial Information Group (sold to KKR in 2013). Paul graduated from Monmouth University with a dual degree in Marketing and Business.


Chief Data Officer

Chris Alewine is the Chief Data Officer at Throtle. He has over 25 years of experience managing all aspects of data acquisition, data sourcing, database development, data privacy, and data matching. Most recently, Chris worked as the Chief Data Architect for V12 Group, where he developed and maintained a best in class consumer acquisition database.

Chris controls all data acquisition, data partner management (third party data providers), and data linkage operations – both offline and digital.

Chris holds a BA of Business Management/Marketing from Lynchburg College.


Chief Technology Officer

Dave Wirsching is the Chief Technology Officer at Throtle. His business career spans over 30 years, with expert experience managing technology, operations, and big data. Most recently, Dave was Chief Technology Officer at V12 Group, where he developed the technology and managed the team behind the company’s flagship product – the V12 Group Marketing Platform. Dave also served in several other leadership positions at KPMG Consulting, Electronic Data Systems, Booz-Allen & Hamilton, and the US Navy.

Dave is responsible for overseeing all aspects of the technology and product teams, including innovation, development, and operations. He has been instrumental in orchestrating the development of Throtle’s onboarding, identity management, and online matching processes.

Dave holds a Masters in Information Technology from The George Washington University and a BS from Cornell University.


Director of Marketing & Design

Jessica Paviluk is the Director of Marketing and Design at Throtle. With over 14 years of marketing experience, most recently serving as the Vice President of Marketing at V12 Group, Jessica is responsible for ensuring a consistent Throtle brand experience across all consumer touchpoints.

Jessica oversees all brand marketing, media relations, advertising, social media, website development, event marketing, and sponsorships.

Jessica holds a BS in Marketing, Advertising, and Graphic Design from Monmouth University.


Director of Recruitment

Tara Thurber is the Director of HR and Recruiting at Throtle. Tara has over 17 years of combined recruiting and marketing experience, most recently serving as the Director of Recruiting for V12 Group. She specializes in supporting fast growth by linking people strategies to business strategies.

Tara is responsible for all aspects of Human Resources and Recruiting, including developing HR processes and policies, compliance, employee relations, performance management, recruiting, benefits, compensation and training.

Tara holds a BFA in Graphic Design, Photography, Marketing and Advertising from Montclair State University.


VP of Finance

Lisa Fierstein is the VP Finance at Throtle. Lisa has over 25 years of experience managing all aspects of financial and administrative operations for various organizations. Most recently, Lisa was SVP Finance at Progyny, where she led finance and HR administration. Lisa also served in several other financial leadership positions at Ghostery, Plus One Holdings, MetLife Stadium, and Zagat Survey.

Lisa is responsible for all of the financial and administrative operations, strategic business planning, financial modeling, financial reporting, and creation and tracking of business metrics. She has been instrumental in creating the finance organization, systems, and infrastructure for Throtle.

Lisa is a CPA and holds a BS in Accounting from Rutgers University.