Accurately reach your customers online, across multiple channels & devices.
As email, direct mail, and other marketing channels flood consumers with messaging, brands struggle to meet the highly complex expectations of their hyper-connected customers.
Throtle Onboarding integrates offline customer data with online identities, enabling brands to create more personalized experiences for their customers across multiple channels and devices (display, mobile, email, social, and addressable TV).
Accurate and exact individual matching
With exact one-to-one matching, Throtle Onboarding links your anonymized CRM data to desktop cookies and device IDs. Unique identifiers are created from your CRM data’s hashed emails, device IDs and mobile #s, and then matched to an individual’s online identity.
Reach Customers on Multiple-Channels and Device
Gain critical insights of customer behaviors across multiple devices. Optimize your marketing spend to determine which campaigns perform the best and produce the highest ROI.
Distribution and Partner Ecosystem
Once matched, a vast network of DSPs, ad networks, and platforms is crucial to achieving the best delivery for your deployed campaigns. Throtle integrates with industry-leading technologies so you can deliver the right message to the right customer at any time.
Brands spend years cultivating data to create CRM profiles of their customers, analyzing everything from preferences and habits to purchase behaviors. Still, many marketers lack true customer insight and unknowingly limit themselves to siloed customer data when implementing marketing campaigns. Throtle Onboarding bridges the gap and brings offline data online so that brands can design personalized experiences for each customer.
We are obsessed with accuracy
Data onboarding shouldn’t be a black box. Throtle prides itself on providing brands with the most accurate and transparent view of their customers. We organize, enhance, and activate customer CRM data so that brands can effectively reach their customers online.
Throtle provides transparency to:
• Recency, frequency and device ID (by type)
• Untargetable customers and strategies to reach them
• Reporting and dashboards that give you access to customer insights across all devices and channels
Gain a deeper understanding of your customers.
Pre-Onboard Preparation (POP)
Throtle’s Pre-Onboarding Preparation (POP) is designed to fill these gaps and provide a deeper understanding of customer buying behaviors, motivations, and opportunities at the individual level, before we onboard your data. With a full suite of demographic components, brands can complete the customer picture and validate their customer data against over 1,500 data elements such as name, email address(es), postal address, income, marital status, and buying patterns.
Identify previously unknown customers.
Throtle Extend is a unique data matching extension process that adds missing online identifiers to an individual’s profile, allowing brands to increase their online reach.
Consumers regularly switch between devices and email addresses when shopping online, making it more difficult for brands to connect with the right individuals using a single email address or device. With Throtle Extend, append Throtle’s known customer IDs to your pool of anonymous IDs and detect previously unknown customers.
Connecting the customer journey from start to finish.
The customer journey is fragmented and no longer linear. Today’s consumers interact with brands through multiple touchpoints before completing a final purchase. To understand each customer’s journey, marketers need to consistently monitor customer data and interactions across all channels.
Throtle Customer Connect™ integrates offsite, onsite, and offline data collection to help inform your customer journey initiatives. We quickly organize and activate CRM data, including demographics and purchase behaviors, so brands can successfully implement cost-effective marketing campaigns.