Gain a deeper understanding of your customers
Robust, accurate customer data is the foundation of every successful marketing strategy. However, data gaps (missing linkage, demographic, geographic, behavioral, or lifestyle information) — can be detrimental to even the most skillfully crafted marketing campaigns.
Throtle’s Pre-Onboarding Preparation (POP) is designed to fill these gaps and provide a deeper understanding of customer buying behaviors, motivations, and opportunities at the individual level, before we onboard your data. With a full suite of demographic components, brands can complete the customer picture and validate their customer data against over 500 data elements such as name, email address(es), postal address, income, marital status, and buying patterns.
Leverage the Throtle individual offline database to validate, enhance, and complete a full customer picture
- Ensure customer data is up to date
- Replace bad or missing information
- Enhance existing customer data
- Add additional data to complete customer profiles