Segmentation

Deliver messages that resonate with your customers

Understanding your audience and how to connect with them has never been more important. For brands, this means providing a seamless and relevant customer experience.

Throtle Segmentation empowers brands to reach the right customer with the right message. Using Throtle’s extensive database of individual-level data, customer transaction data, purchase behaviors, and more, brands can create high-performing segments. Grouping individuals into core segments allows a brand to deliver messages that will positively resonate with their customers. This leads to higher conversion rates and increased ROI.

Throtle Segmentation provides brands with smarter segmentation of customers by answering these questions:

Who are my best customers?
What do they look like?
Where can I find them?
How can I reach them?
Why Segmentation?

Throtle Segmentation goes beyond the basic demographic breakouts (gender, income, age, etc.) to ensure brands aren’t limited by a small range of attributes. Instead, we enhance CRM files with mobile, location, and behavioral data so groups of customers are accurately identified for optimized marketing.

  • Accurately identify individuals based on both basic demographic and behavioral attributes
  • Gain insights for better campaign management and cross-selling planning
  • Save money and avoid targeting individuals unlikely to purchase certain products or services
  • Personalize and tailor messaging that resonates with your customers
  • Use look-alike modeling to discover who your best customers are and magnify your reach