CAPITAL CORP. SYDNEY

73 Ocean Street, New South Wales 2000, SYDNEY

Contact Person: Callum S Ansell
E: callum.aus@capital.com
P: (02) 8252 5319

WILD KEY CAPITAL

22 Guild Street, NW8 2UP,
LONDON

Contact Person: Matilda O Dunn
E: matilda.uk@capital.com
P: 070 8652 7276

LECHMERE CAPITAL

Genslerstraße 9, Berlin Schöneberg 10829, BERLIN

Contact Person: Thorsten S Kohl
E: thorsten.bl@capital.com
P: 030 62 91 92

The Strategic Role Of Identity Resolution

Data Onboarding, Industry Trends, Research

The ability to accurately identify customers is the most basic prerequisite for marketing analytics, orchestration, and execution. And it’s becoming more critical than ever for firms planning to link systems of insight and engagement to foster seamless and relevant cross-channel customer experiences. This report helps B2C marketers understand a comprehensive process and applications for identity resolution.

Research Highlights Include:
Identity Resolution Is Key For Contextual Marketing
Identity resolution is a key enabler for contextual marketing by connecting multiple sources of identity and customer information to support robust targeting, personalization, and addressability across touchpoints and devices.

Identity Resolution Is Strategic
For customer-obsessed marketers, customer recognition in single channels isn’t enough; identity resolution spans every interaction and provides a broad view of the customer, creating the strategic foundation for cross-channel marketing.

Identity Resolution Is A Process
Implementing an identity resolution strategy requires planning, development, and management of an ongoing process that incorporates data collection, integration, and distribution for marketing applications.


DOWNLOAD THE STRATEGIC ROLE OF IDENTITY RESOLUTION REPORT