New York, NY / Red Bank, NJ – October 13, 2020: Accenture, a leading global professional services company, today announced that The Throtle Identity Graph will be available within their Data Services Division. This will further enhance Accenture’s identity resolution capabilities, allowing for greater cross-device and cross-channel performance.
The Throtle Identity Graph consists of over 250 million dynamically maintained and deterministic individual consumer identities, providing increased reach, accuracy and transparency in Accenture’s current identity strategy. Throtle’s Identity Graph will provide Accenture with access to stronger quality data and enhanced personalization.
“As a result of our long-standing partnership and relationship, Accenture has chosen Throtle to be part of the Accenture Data Network.” said Michelle Spiliotes, Managing Director, Data Services at Accenture.
“Accenture’s utilization of the Throtle Identity Graph, will provide access to billions of data points, providing the most accurate, individual cross device and cross channel view of their customers,” said Paul Chachko, CEO of Throtle. Our graph delivers the performance and efficiency Accenture needs to gain the highest accuracy and scale possible for their identity and custom audience needs.”
Throtle provides brands and marketers with the most accurate 1:1 view of a customer. Throtle is focused on resolving to a deterministic individual for accurate targeting across all devices and channels including IDs, MAIDs, IP Address, Connected TV and more.
Accenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all of these services. We combine unmatched experience and specialized capabilities across more than 40 industries — powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. With 513,000 people serving clients in more than 120 countries, Accenture brings continuous innovation to help clients improve their performance and create lasting value across their enterprises. Visit us at www.accenture.com.
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