Throtle Audience Enrichment
Enrich customer data to gain a deeper understanding of your customers.
Robust, accurate customer data is the foundation of every successful marketing strategy. However, data gaps (missing linkages, demographic, geographic, behavioral, or lifestyle information) can be detrimental to even the most skillfully crafted marketing campaigns.
Throtle’s Audience Enrichment is designed to fill data gaps and provide a deeper understanding of customer buying behaviors, motivations, and opportunities at the individual level. Throtle can complete your audience picture by enriching customer data with a full suite of 150+ consumer attributes, including core data elements – marital status, gender, income, buying patterns, etc.
Maximize The Value Of Your Customer Data
- Define unique attributes of your best and most profitable customers
- Learn behaviors and buying trends
- Identify prospects most like your best customers for new growth opportunities
Data Append Elements
- Consumer Attribute Appends
- Geographic Appends
Clean Up Customer Records
While enriching your audiences, we can also clean up your customer records by:
- Address Standardization and NCOA (National Change Of Address)
- Removing Deceased Records
- Removing Duplicate Records
- Correcting Unusable Email and Postal Records