The clouds are lifting! Don’t miss this important report on the state of multicultural targeting data being held at an ANA/AIMM webinar on June 9th. Leading data providers and identity services will discuss the commitments they’ve made and the plans they have for improving the quality of race/ethnicity identity data that’s critical to relevant advertising campaigns.
Since AIMM started benchmarking data quality last year, the “visibility” of African Americans, Asian Americans and Hispanics has improved – both accuracy and representativeness of ethnic segments have steadily increased. Biases are lessening. There’s more transparency. Throtle and other data providers will share their perspectives and steps they’ve taken to help ensure marketers no longer target the wrong consumer with the wrong message, and damage their campaign ROIs in the process.
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