Throtle brings the advantages of identity resolution to TV advertising, connecting with individuals wherever they are watching.
As CTV growth accelerates and becomes one of the most important vehicles for brands and marketers to connect with consumers, accurate identity resolution is key to achieving successful consistent brand experience across connected TVs. They can no longer afford to identify their customers in only one channel, not in today’s on-demand economy.
By linking connected TV identifiers to the Throtle Identity Graph, brands and marketers can deterministically target individuals and households for cross-screen campaign targeting.
Throtle connects the dots to give brands and marketers an enterprise-wide single customer view. Even with just a single CTV identifier, Throtle can recognize individuals and paint a clearer picture of their identity.