POST COOKIE IDENTITY
Throtle provides the recognition and understanding of customers across channels and devices, on a cookieless basis. Brands and publishers can leverage Throtle’s identity solutions to achieve desired scale and reach, all without reliance on third party cookies.
Regardless of your industry, publishing, advertising or data, improving individual recognition and adapting a cookieless ID is imperative. Throtle is a neutral party and we believe there will be multiple cookieless IDs at scale. We aim to power each one from an identity standpoint.
The advertising industry has been filled with highly pertinent news that will redefine industry practices in 2020 and beyond. From CCPA to Google’s announcement that it will phase out third-party cookies in its Chrome browser within two years, the landscape beneath data-driven marketing is shifting.
Throtle prides itself on adapting and excelling to the ever changing digital landscape. As the industry pushes towards a post-cookie world, Throtle will push forward with a privacy-focused, accurate and transparent mindset.
Activate ads across the digital landscape with the highest degree of accuracy and performance.
Generate new revenue streams with anonymous visitors, logged-in visitors, and matched identities.
Expand addressability on previously unidentifiable audiences and earn more from validated data.