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POST COOKIE IDENTITY

Powering the Identity Behind Cookieless Solutions

Throtle provides the recognition and understanding of customers across channels and devices, on a cookieless basis. Brands and publishers can leverage Throtle’s identity solutions to achieve desired scale and reach, all without reliance on third party cookies.

‘Post-cookie’ Identity Solution

Throtle is the only independent provider of PII based identity, powering multiple cookieless ID solutions

Regardless of your industry, publishing, advertising or data, improving individual recognition and adapting a cookieless ID is imperative.  Throtle is a neutral party and we believe there will be multiple cookieless IDs at scale. We aim to power each one from an identity standpoint.

Create a panoramic view of your customers and activate them across the cookieless web.

Obtain persistent 1:1 individual-based addressability across browsers and devices

Improve individual recognition without third party cookies

Optimize ad spending for accurate and validated individuals

COOKIELESS COMPATIBILITY

Improving individual recognition and adapting a cookieless ID

The advertising industry has been filled with highly pertinent news that will redefine industry practices in 2020 and beyond. From CCPA to Google’s announcement that it will phase out third-party cookies in its Chrome browser within two years, the landscape beneath data-driven marketing is shifting.

COOKIELESS IDENTITY SOLUTION

Expanding and Ensuring Data Marketing Capabilities in a Post-cookie World

 

Throtle prides itself on adapting and excelling to the ever changing digital landscape. As the industry pushes towards a post-cookie world, Throtle will push forward with a privacy-focused, accurate and transparent mindset.

Advertisers

Addressability throughout the digital ecosystem

Activate ads across the digital landscape with the highest degree of accuracy and performance.

Publishers

Profitable and valuable authenticated inventory

Generate new revenue streams with anonymous visitors, logged-in visitors, and matched identities.  

Data Providers

Maximize your capabilties beyond cookies

Expand addressability on previously unidentifiable audiences and earn more from validated data.

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Learn how you can benefit from the power of post-cookie identity resolution.

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