Crosswalking is like the Rosetta Stone of data, allowing marketers and data owners to harness the power of a consumer identity graph without possessing one. It takes advantage of multiple individual and household level match keys present in an identity graph and maps the equivalent fields across various datasets.
Crosswalking takes advantage of the multiple individual and household level match keys present in an identity graph and maps the equivalent fields across your various datasets. Whether you need to be able to compare offline-to-offline, offline-to-online, online-to-offline, or online-to-online (cross-device), with Crosswalking you can break down existing silos to get the most out of your data.
Build more targeted marketing campaigns by analyzing your 360-degree customer view.
Mutually combine CRM data with a partner or data provider in a privacy-safe way.
Use your data to determine which channels are most (and least) effective for driving offline transactions, which were previously unmeasurable.