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CROSSWALK

Get the most out of your customer data.

Extracting valuable insights from consumer datasets isn’t easy. Even deterministic first or third-party data can be limited due to a lack of common consumer identifiers from dataset to dataset. What you need is a ‘Rosetta Stone’ that helps you translate points across various disparate sources of data to a common ID.

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CROSSWALK

Get the most out of your customer data.

Extracting valuable insights from consumer datasets isn’t easy. Even deterministic first or third-party data can be limited due to a lack of common consumer identifiers from dataset to dataset. What you need is a ‘Rosetta Stone’ that helps you translate points across various disparate sources of data to a common ID.

Talk to an Expert

Harness the power of your consumer data. 

Crosswalking takes advantage of the multiple individual and household level match keys present in an identity graph and maps the equivalent fields across your various datasets. Whether you need to be able to compare offline-to-offline, offline-to-online, online-to-offline, or online-to-online (cross-device), with Crosswalking you can break down existing silos to get the most out of your data.

Obtain a crystal clear picture of your customers.

Crosswalking is like the Rosetta Stone of data, allowing marketers and data owners to harness the power of a consumer identity graph without possessing one. It takes advantage of multiple individual and household level match keys present in an identity graph and maps the equivalent fields across various datasets. 

  • Mutually combine CRM data with a partner or data provider and connect distributed data by matching intersecting data points on a single individual.
  • Bridge the data gap. Tie together previously unknown customer journeys by uniting offline transaction data with online activity.
  • Exchange data in a privacy-safe manner and enable multiple parties to have full transparency and control over what data is accessed, by whom and how.
  • Compare competing information sets.

Learn how you can benefit from the power of Throtle.

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