Robust, accurate customer data is the foundation of every successful marketing strategy, but a lot of data doesn’t always mean good data. Bad data hinders success, leading even the most skillfully crafted marketing campaigns susceptible to pesky data gaps — missing linkages, demographic, geographic, behavioral, or lifestyle information.
Robust, accurate customer data is the foundation of every successful marketing strategy, but a lot of data doesn’t always mean good data. Bad data hinders success, leading even the most skillfully crafted marketing campaigns susceptible to pesky data gaps — missing linkages, demographic, geographic, behavioral, or lifestyle information.
Throtle fills data gaps and provides a deeper understanding of customer behaviors, motivations, and opportunities at the individual level. Throtle completes your audience picture by enriching customer data with a full suite of 150 consumer attributes, including core data elements like marital status, gender and income.
Marketers often use generic demographics like age, profession, and location to develop their buyer personas, leaving a customer’s true identity full of holes. Throtle provides deep consumer insights and a detailed view of your customers that will have you looking at them in a whole new light. Get ready for your most successful marketing campaign yet.
Customers increasingly expect highly relevant, personalized engagement. With a complete picture of your customers and rich profiles of each individual, you can provide relevance and market with confidence. Personalize based on buying behaviors, channel preference, and much more. It will be like talking to your best friend.
Throtle’s Identity Graph utilizes dozens of carefully curated, validated, and meticulously connected data sources. We consistently update our graph with new data daily to give you the most current view of your customers so you can avoid a CRM stalemate.
