Throtle and Drawbridge previously announced their partnership, stating that the Drawbridge Connected Consumer Graph® will help Throtle’s brand and agency clients reach consumers more efficiently across multiple devices. Throtle will onboard and match its clients’ data with the Drawbridge graph in order for brands to extend and enhance their reach within their demand-side platform (DSP) of choice.
Throtle is proud to be a partner with this leading anonymized digital identity company, as they just announced they were awarded Patent No. 9,514,248 from the United States Patent and Trademark Office. This patent validates Drawbridge’s complexity and scale of the innovation and science that the company has developed as the heart of its technology stack.
“As global device adoption and proliferation reaches unprecedented levels, it has become increasingly difficult for brand and enterprises to understand consumers across multiple devices,” said Drawbridge Founder & CEO Kamakshi Sivaramakrishnan. “The Drawbridge Connected Consumer Graph, built on this patented system, offers an independent, accessible, scaled solution for digital identity that can be leveraged to make customer experiences on the internet more personalized – from advertising and content optimization, to product recommendations and fraud detection.”
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