The Throtle ID Graph, also referred to as our Truth Set, is more than an assembly of static data points. It is dynamically maintained and updated with billions of data points to keep up with consumers as they change addresses, swap phones, use multiple emails to transact or subscribe with your brand.
Throtle accurately assembles identities from multiple online and offline sources to create a single, holistic view of an individual across all channels, screens and devices.
Each individual is deterministically matched with ongoing validation and updates that account for changes such as:
The Throtle Truth Set helps brand and marketers increase conversions, enhance the customer experience and realize a greater ROI.
The Throtle ID Graph collects and connects all different types of personal identifiers to one Individual, so a customer can be recognized and targeted with the right content and in the right context across screens.
Gaining a holistic view of your customers allows brands and marketers to anticipate consumers needs and wants, up-sell or cross-sell opportunities, and reengage with dormant customers.
Identify the role every channel has on each consumer. When you understand the customer journey you’ll be able to tailor messages to each customer individually and accurately attribute conversions.