Validated Identity Graph

Understand and relate to customers with tailored and personalized experiences, driving better marketing outcomes and conversions.

Unite disparate data sources to obtain a unique, single profile of your customers

The Throtle ID Graph, also referred to as our Truth Set, is more than an assembly of static data points. It is dynamically maintained and updated with billions of data points to keep up with consumers as they change addresses, swap phones, use multiple emails to transact or subscribe with your brand.

It’s truly deterministic, with exact one-to-one matching and validated data.

  • Individual Throtle IDs connected to any and all identifiers for each individual – name, address, email, phone, social handles, etc
  • Identities connected to cookies for online browsers and mobile devices (MAIDs) to target individuals when browsing the web or mobile web
  • Authenticated with log-in data
  • Verified accuracy with multi-source corroboration and external reviews
Million Individuals
Million Households
Million MAIDs

Connecting Individual PII Data

Throtle accurately assembles identities from multiple online and offline sources to create a single, holistic view of an individual across all channels, screens and devices.

Each individual is deterministically matched with ongoing validation and updates that account for changes such as:

  • Ever-changing array of cookies
  • Individuals with multiple email addresses
  • Name and/or address change
  • Individuals with multiple phone numbers
  • Individuals with multiple devices

The primary focus is the individual customer, not a device

The Throtle Truth Set helps brand and marketers increase conversions, enhance the customer experience and realize a greater ROI.

Individual Based Marketing

The Throtle ID Graph collects and connects all different types of personal identifiers to one Individual, so a customer can be recognized and targeted with the right content and in the right context across screens.

Enhanced Customer Engagement

Gaining a holistic view of your customers allows brands and marketers to anticipate consumers needs and wants, up-sell or cross-sell opportunities, and reengage with dormant customers.

Attribution and Measurement

Identify the role every channel has on each consumer. When you understand the customer journey you’ll be able to tailor messages to each customer individually and accurately attribute conversions.

Year Established
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Learn how you can benefit from the power of identity.

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