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Accurate Identity Resolution

Drive personalized, consistent messaging to fuel marketing success.

Enabling brands to recognize individual customers across channels, screens and stages of their journeys.

A truly accurate view of your customers fuels every part of your marketing campaigns and overall success. People are continually expecting more personally relevant experiences with brands – based on who they really are and all their past interactions. However, there is a world of bad data that can exist around individuals. Customers often provide incorrect or incomplete information and CRM data can quickly become stale as people switch phones, move, or use a variety of emails in e-commerce transactions. That’s why quality identity resolution is such a critical ingredient as a foundation for all marketing engagements. It’s how you confidently link all touchpoints to the correct individual.

Empowering the Most Accurate 1:1 View of a Customer

Gain unmatched insight into the messages and experiences that resonate with different individuals and audiences. Optimize marketing across channels to maximize engagement.

Maintain The Customer Experience

Link customers identities across multiple devices and screens to track the customer journey and provide a consistent and cohesive customer experience.

Target Messages Across Devices

Understand how a customer engages with your brand. If an individual uses a phone to make purchases more often than a laptop, send marketing messages to a specific device.

Enhance Campaign Segmentation

Ensure the right individuals get the right message, such as suppressing discount offer ads to customers who have made a purchase.

Link all touch-points to the correct individual.


While other providers are all about connectivity, we are all about accurate identity. With decades of data expertise at our core, Throtle has designed and developed the best in class solutions to empower brands with true individual-based marketing.

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Learn how you can benefit from the power of identity.

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