A truly accurate view of your customers fuels every part of your marketing campaigns and overall success. People are continually expecting more personally relevant experiences with brands – based on who they really are and all their past interactions. However, there is a world of bad data that can exist around individuals. Customers often provide incorrect or incomplete information and CRM data can quickly become stale as people switch phones, move, or use a variety of emails in e-commerce transactions. That’s why quality identity resolution is such a critical ingredient as a foundation for all marketing engagements. It’s how you confidently link all touchpoints to the correct individual.
Gain unmatched insight into the messages and experiences that resonate with different individuals and audiences. Optimize marketing across channels to maximize engagement.
While other providers are all about connectivity, we are all about accurate identity. With decades of data expertise at our core, Throtle has designed and developed the best in class solutions to empower brands with true individual-based marketing.