DATA INTELLIGENCE

A complete and accurate understanding of your customers across screens and devices, both online and off.

As consumers bounce relentlessly across an increasingly wide array of devices and channels, the data trail they leave behind becomes more and more fragmented. Brands and marketers are often left wondering: Who’s the person behind the screen that we’re talking to?

Enrich Customer Data (CRM)
Robust, accurate customer data is the foundation of every successful marketing strategy. However, data gaps (missing linkages, demographic, geographic, behavioral, or lifestyle information) can be detrimental to even the most skillfully crafted marketing campaigns.
Throtle’s Intelligence fills data gaps and provides a deeper understanding of customer behaviors, motivations, and opportunities at the individual level. Throtle can complete your audience picture by enriching customer data with a full suite of 150 consumer attributes, including core data elements like marital status, gender, income, and more.
Find What Makes Your Customers React
Throtle Intelligence makes it easier for brands and marketers to optimize their marketing investment by focusing on the right individuals. From marital status and homeownership, our advanced intelligence offers a descriptive snapshot of your customers. This provides two huge advantages: valuable intel on current customers and the parameters for finding highly receptive new prospects.

Better Customer Experience Begins with Better Customer Intelligence

Correct, Update, and Validate — All done by leveraging the power of our massive validated Truth Set (ID Graph).

Uncover Customer Insights

Many brands and marketers make the mistake of using generic demographics like age, profession, and location to develop their buyer personas. Throtle gives you a detailed view of your customers that will have you looking at them in a whole new light — and ready to use these insights to make your next campaign a success.

Personalize Your Marketing

Customers increasingly expect brands and marketers to engage with them in highly relevant, personalized ways. With a complete picture of your customers and rich profiles of each individual, you can provide relevance and market with confidence. Personalize based on buying behaviors, channel preference and much more.

Access to Verified Intelligence

Throtle’s Truth Set is built from dozens of carefully curated, validated and meticulously connected data sources. We consistently update the Truth Set with new data daily to give you the most current view of your customers – so your CRM file doesn’t become stale.

Ready to work with Throtle?