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Drive personalized, consistent messaging.

Mixed messages are the worst in a relationship. Be clear and engaging from courtship to marriage with optimized marketing across channels by gaining unmatched insight into the messages and experiences that resonate with different individuals and audiences. 

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Leave no consumer view unturned with access to millions of residential IP addresses. 

Gain access to millions of residential IP addresses that link directly back to our offline Identify Graph. This full-circle consumer view is like a longtail lens into a home and the individual consumers who live there.  

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Know your customer and increase premium subscriptions.

People spend more time than ever at home, less time at the theatre and more time streaming the latest cinematic release on their TVs. Anyone can find IP addresses, but they can’t determine who exactly is behind the address without an ID Graph. Throtle identifies residential IP addresses using a combination of algorithms and proprietary technologies and connects them to its existing consumer and HH ID Graph. This allows marketers to:

  • License all other elements of our graph associated with the updated IP addresses
  • Ensure the marketing experience is cohesive and seamless on all mobile and connected devices 
  • Better understand the behaviors taking place within a residence
  • Determine who might live at a residence and other key demographics, including household income, presence of children, home ownership status 
  • Understand the who behind the IP address

How to tackle a moving target.

  • Manage Changing IP Addresses: Throtle continuously monitors changes in IP addresses, from router resets to security protocols and household moves. 10% of IP addresses change every month, which is why we publish our ID graph weekly with the latest data. 
  • Don’t Go In Blind: If you don’t have a solid offline graph, you don’t have a link between the IP address and the offline identity layer, resulting in an ineffective match. Without an identity graph like Throtle’s, you’ll be targeting residences blindly. 

We believe that the more touchpoints and IDs you can collect, the better picture you’ll have of a consumer. A plethora of IDs exist within the connected TV world. Yet most of these IDs are not readily available. Connecting with Throtle’s ID Graph and HH IP address matching provides an advanced solution to personalized connected device advertising at the residential level. 

Learn how you can benefit from the power of Throtle.

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