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Kinesso Selects Throtle as Premier Data Onboarding Partner to Drive Accurate and Deterministic Online Marketing Experiences

Red Bank, NJ — September 9, 2020: Throtle, a leader in identity resolution and data onboarding, today announced a partnership with Kinesso, the marketing intelligence engine of Interpublic Group, to provide deterministic data onboarding services. This partnership will enhance Kinesso’s ability to execute seamless cross-channel marketing campaigns across a broad set of digital channels including mobile, desktop, and addressable TV.

This partnership comes after extensive testing of accuracy, scale and match rates across multiple IDs and destinations. By acting as an enhanced connectivity layer across all parts of the marketing stack, Throtle breaks down data silos and enables highly effective individual based connectivity. Throtle is known for their high automation and fast turnarounds and enables Kinesso solutions highly effective individual based marketing capabilities.

“After an extensive year of testing, Throtle exceeded our expectations on all fronts and proved themselves as a valuable onboarding partner as part of our identity solution set, said Ian Johnson, COO, Kinesso. Throtle Data Onboarding will provide incremental lift and value to our Marketing Intelligence Engine with their accurate deterministic matching.”

“We’re excited to partner with Kinesso to bring the benefits of our data onboarding to their partner agencies and brands,” said Paul Chachko, CEO, Throtle. “Together we are helping these brands unlock the power of their first party data and considerably reduce ad waste by delivering personalized experiences across any channel and device. As the landscape for identity and cookieless IDs continues to mature, Throtle will provide a seamless transition to the identity behind the cookieless IDs for Kinesso clients.”

About Kinesso
Kinesso brings together top talent in data, technology and media activation to deliver seamless data-driven marketing solutions. As a technology-enabler, Kinesso powers marketing systems through a proprietary suite of applications that seamlessly integrate ad tech and martech. Kinesso’s application framework spans audience, planning and activation, delivering insights and business outcomes for leading global brands. Learn more at www.kinesso.com.

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