Throtle Audience Profiles
Target and reach prospects that mimic your best customers.
Not all consumers are created equal, which is why Throtle understands that in today’s fiercely competitive marketplace, a marketer’s message needs to reach as many qualified prospective customers as possible.
Throtle’s Look-alike Audiences can help brands determine the most efficient, effective, and affordable target audience for their business. We can do this in two ways. Brands can provide a seed file (i.e., find more customers like these) or Throtle can collaborate on the attributes that best describe a brands target. If you provide a seed file, Throtle carefully analyzes it to see what characteristics your best customers have in common, such as demographics, interests, purchases, and lifestyle attributes. We then use those traits to search our Throtle Individual Truth Set and select the best prospects with the most comparable characteristics.
Benefits Of Look-alike Audiences
- Target qualified prospects that mimic your current customers or a successful campaign segment.
- Uncover and locate “best” customer look-alikes.
- Target purchase types, such as buyers of luxury goods, value shoppers or consumers of specific entertainment.