Throtle identifies the individuals who are responding (or not) to addressable marketing campaigns. Using our cross-device truth set, Throtle identifies individuals anonymously clicking on digital ads, visiting brand websites (after clicking on an ad or going directly), or walking into physical stores. Armed with these individual identities and their demographic, lifestyle and behavioral attributes, we paint a picture of the characteristics that differentiate audience segments: responders vs. non-responders, buyers vs. non-buyers.
With this insight, marketers can:
- Optimize in-flight campaigns
- Re-engage advertising responders who are non-converters to accelerate their path to purchase
- Zero in on better targets for future campaigns