Measurement

Measure and optimize marketing performance across channels with closed loop insights.

Closed Loop Audience Insights

Focus marketing efforts on the right individual for increased conversions.
Marketing measurement and reporting on the “how much” and the “how many” of campaign performance is widely available. Multi-touch attribution or even simple campaign reports show how channels, campaign messages, and ad formats perform in terms of impression volume, clicks, total conversions, and ROI. But somewhere along the way, someone forgot to address the “who” – which sounded like a huge gap to us, as well as a huge potential. So, we created the Throtle Closed Loop solution, better equipping marketing teams with audience understanding so they can laser focus marketing efforts on the right individual for increased customer conversions and ROI.