Powerful Measurement

Understand who is responding to your campaigns and optimize in-flight.


Optimize Marketing Decisions Across the Customer Journey

Marketing measurement and reporting on the “how much” and the “how many” of campaign performance is widely available. Multi-touch attribution or even simple campaign reports, show how channels, campaign messages, and ad formats perform in terms of impression volume, clicks, total conversions, and ROI. Somewhere along the way, someone forgot to address the “who” – which sounded like a huge gap to us. So, we created Throtle Measurement, better equipping marketing teams with audience understanding so they can laser focus marketing efforts on the right individual for increased customer conversions and ROI.

We deliver a complete picture of key data across all touchpoints, both online and offline, to optimize your marketing campaigns.

Comprehensive Closed Loop

Many companies talk about closed-loop, but they don’t trace actions back to individuals or connect the dots across all customer channels. With our robust data infrastructure, customer onboarding capabilities, data assets, and vast network of integrated partners, we have the proven ability to execute closed loop: cross-device, online, and offline.

Accurate Individual Identity

You can only have great measurement if you’re starting with the best individual identity data with cross-device reach. Throtle has built and continuously optimizes the most comprehensive consumer individual truth set in the U.S.

Detailed Data Outputs

We provide all the detailed data we have collected and synchronized to persistent individual Throtle consumer IDs such as log level data (i.e., views, clicks, conversions) and store visitation data.

Actionable Insights

Throtle identifies the individuals who are responding (or not responding) to addressable marketing campaigns. Using our cross-device ID Graph, Throtle identifies individuals anonymously clicking on ads, visiting brand websites, or walking into physical stores. Armed with these individual identities and their demographic, lifestyle and behavioral attributes, we paint a picture of the characteristics that differentiate audience segments: 

  • Responders vs. non-responders
  • Buyers vs. non-buyers
  • Optimize in-flight campaigns
  • Re-engage advertising responders who are non-converters to accelerate their path to purchase
  • Zero in on better targets for future campaigns

Learn how you can benefit from the power of measurement.

Contact Us
Privacy Settings
Google Maps
Sound Cloud