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The 10 Deadliest Risks of Getting Identity Resolution Wrong
The ability to confidently identify customers as they move fluently across a broad spectrum of screens, devices and touch points has become mission critical for brand marketers. Speed and accuracy are everything. Rigorous data preparation is mandatory. Simply de-duping and uploading some CRM data won’t cut it.
Identity resolution is foundational for uncovering customer insights. It requires collecting and connecting (matching) data to individual customers, and then activating that data to engage them at the right time with the right message.
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resource paper today.