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Know Your Audience: The Evolution of Identity in a Consumer-Centric Marketplace

August 14, 2018 – Marketing is in the midst of a paradigmatic shift—with a new, unified focus on audience identity emerging as the linchpin of business insight, measurement and attribution, media optimization and the delivery of better CX. What are today’s top marketers doing to embrace this shift, and how do your efforts compare?

Once the exclusive domain of marketing technologists and data junkies, “identity” has rapidly grown to represent a key business priority for enterprises and smaller businesses alike. Yet marketers are severely gapped when it comes to the tools, data and expertise needed to recognize audiences across all addressable touchpoints; only 15.3% of respondents say their organization is able to identify their audiences accurately and consistently today. More than anything else, marketers need help building a clear business case for the benefits of identity solutions.

See what over 400 marketers had to say in this important report:

  • Only 15.3% of marketers believe they are winning the identity battle. What’s holding back adoption of identity efforts and solutions?
  • What is the role of “Walled Gardens”?
  • Do they fuel or impede identity efforts?
  • How is new and changing regulation impacting identity?
  • And much more

CLICK TO DOWNLOAD REPORT

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