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Throtle Announces Integration with Adobe Analytics Cloud for Data Onboarding

May 30, 2018 – Throtle, an identity-based data onboarding company focused on deterministic matching and cross-device identity resolution, announced today its now a Business level partner within the Adobe Exchange partner program. In addition, Throtle’s announcing its integration with Adobe Audience Manager, part of Adobe Analytics Cloud, to provide customers with advanced data onboarding solutions for targeted digital marketing to individuals. This integration will provide customers with a more accurate and clearer view of their customers online, across multiple devices and channels.

Throtle is a data onboarding provider that delivers identity resolution and high match rates to reach sizable audiences at high fidelity. Throtle achieves these benefits with unique approaches formulated from decades of expertise in the marketing data industry, as well as the Throtle Truth Set, a cross-device identity graph continuously refreshed and validated with gold standard credit data.

Throtle’s data-centric onboarding approach starts with cleansing, repairing, and standardizing the customer’s CRM data to obtain an accurate single-customer view. Throtle also fills identity data gaps for greater online reach and provides a deeper understanding of each unique customer with its full suite of consumer attributes, including buying behaviors, motivations, demographics, and more.

“We know how unique each individual is and how important it is for brands to accurately reach their individual customers with relevant messages and experiences,” said Paul Chachko, Throtle CEO. “That’s why we perform custom data prep for every account and every file, enabling the best quality inputs to identity resolution and onboarding. This extensive data process is what gives each brand the advantage they need to create targeted and personalized experiences.”

“The combination of Throtle and Adobe Audience Manager gives brands the ability to obtain a deeper view of their customers and reach them online with relevant experiences, no matter the device or channel they are on,” said Cody Crnkovich, head of platform partners and strategy, Adobe. “We’re excited to welcome Throtle as a Business level partner in the Adobe Exchange and look forward to continuing our work together.”

Throtle’s integration with Adobe Audience Manager equips customers with audience understanding and insight so they can focus marketing efforts on the right individual for increased customer conversions and ROI.

About Throtle
Throtle is a 2nd generation data onboarding company focused on deterministic matching, identity resolution, and closed loop enablement, powering brands’ omnichannel marketing efforts. Our data centric onboarding approach provides the highest level of accuracy, cross-device reach, and transparency. For more information on Throtle, please visit throtle.io.

About Adobe Analytics Cloud
Adobe Analytics Cloud, part of Adobe Experience Cloud, is the core system of intelligence for the experience business. Adobe Analytics Cloud combines Adobe Audience Manager, the leading data and audience management platform, and Adobe Analytics, the industry leading solution for applying real-time analytics and detailed audience segmentation across all marketing channels. Adobe Analytics Cloud enables modern-intelligence teams to instantly create value from data by collecting and connecting a variety of customer engagement points, applying a customer journey lens to contextualize customer experiences, and utilizing modern measurement tools that enable self-service data science for the masses. Insights surfaced through Adobe Analytics can immediately be activated in Adobe Audience Manager for action in customer-touching technologies to deliver compelling experiences in the moments that matter. To learn more, visit adobe.com/data-analytics-cloud.

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