January 25, 2017 – Throtle, an individual-based data onboarding company, recently announced a partnership with Ensighten, the leading customer data platform provider for the world’s top brands, introducing Throtle’s Customer Connect technology.
Customer Connect will organize offsite, onsite, and offline first-party data across multiple devices so that brands, and marketers can successfully utilize their data inventory for effective digital marketing. This technology will allow brands to maintain a holistic view of individual customers within Throtle’s Onboarding dashboard, providing the insight necessary to create personalized marketing campaigns. With Customer Connect, brands and marketers can optimize their marketing efforts, increase conversions, brand loyalty, and ROI.
“This strategic partnership provides brands with consistent, accurate insight into their customers and their behaviors at the individual level,” said Paul Chachko, CEO of Throtle. “Our goal is to empower brands to deliver the most relevant and personalized experience across all channels and devices, so that they can create meaningful relationships with their customers. We are thrilled to be working with Ensighten and produce the best people-based marketing solution possible.”
“We are excited to power Throtle’s new offering through Ensighten Pulse, an omni-channel data collection solution used by many of the world’s leading brands,” said Josh Manion, CEO of Ensighten. “For the first time, brands can track and engage across the customer journey from offsite digital advertising to onsite digital marketing campaigns all the way through to offline conversion, while retaining full data ownership. We look forward to working with Throtle and our joint customers on their strategic campaigns.”
Ensighten enables global brands to simplify the management of their data and technology investments so they can orchestrate smarter interactions across touch points. Ensighten’s leading customer data platform delivers enterprise tag management, patented mobile app tagging and powerful omni-channel data collection capabilities that bridge customer behavior information from web, mobile, digital advertising, Internet of Things (IoT) and offline sources. Using Ensighten, organizations can leverage rich, first-party customer data and profiles to fuel personalization and enhanced insight using their existing technology investments. Ensighten delivers industry best privacy and security safeguards, unparalleled scale and performance, and the deep integration with the broader digital marketing eco-system. Select customers include CDW, Hearst Corp., The Home Depot, Microsoft, State Farm, United Airlines and T-Mobile. Ensighten is headquartered in San Jose with offices in London, Sydney and San Diego. For more information, visit www.ensighten.com.