Throtle Raises Series B Funding, led by TransUnion

December 12 , 2017 – Throtle, a data onboarding company focused on deterministic identity resolution, announced today that it has closed a Series B funding round led by global credit risk and information solutions provider, TransUnion with additional participation from Auren Hoffman, the former founder and CEO of LiveRamp. The new funding will accelerate the growth and breadth of Throtle’s ability to resolve more consumer touch points down to a single user, and provide valuable audience insights for analysis, optimization and product development.

“We’re excited to see the continued traction and implementation of our onboarding and identity solutions across the omnichannel marketing space,” said Paul Chachko, CEO and founder of Throtle. “TransUnion is committed to Throtle’s success and this investment is a great validation of our work to date. This new funding will enable us to continue to empower brands with true individual-based marketing.”

In conjunction with the Series B financing Throtle is also pleased to announce the appointment of digital industry veteran and innovator, David Moore, to Throtle’s Board of Directors. David was the founder and CEO of 24/7 Media, acquired by WPP in 2007. David has over 35 years of experience in digital and media technology, including his current roles as Chairman of Xaxis and President of WPP Digital.

“I am pleased to be joining the board of directors. Throtle has significant momentum, and I look forward to working alongside the team to accelerate the execution of Throtle’s strategy and overall growth throughout the digital ecosystem,” said David Moore.

Founded in late 2015, Throtle now has 45 employees with offices in New Jersey, New York, and Maryland.

Investment Bank, Petsky Prunier Securities, represented Throtle in the transaction.

About Throtle
Throtle is a 2nd generation data onboarding company focused on deterministic matching, identity resolution, and closed loop enablement, powering brands’ omnichannel marketing efforts. Our data centric onboarding approach provides the highest level of accuracy, cross-device reach, and transparency. For more information on Throtle, please visit

About TransUnion
TransUnion is a leading global risk and information solutions provider to businesses and consumers. The company provides consumer reports, risk scores, analytical services and decisioning capabilities to businesses. Businesses embed its solutions into their process workflows to acquire new customers, assess consumer ability to pay for services, identify cross-selling opportunities, measure and manage debt portfolio risk, collect debt, verify consumer identities and investigate potential fraud. Consumers use its solutions to view their credit profiles and access analytical tools that help them understand and manage their personal information and take precautions against identity theft. To learn more, visit

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