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Throtle Validated as a Leading Source of Consumer Data by Data Quality Scoring Firm Truthset, Q1 2021

April 5, 2021 : Red Bank, NJ – Throtle, a leader in identity and data onboarding, announced that its consumer data sets have been validated for Q1 2021 by Truthset, an independent data intelligence firm focused on accuracy of consumer data. Each quarter, Truthset scores the accuracy of consumer data made available by leading data providers and compiles these results into a Data Provider Index Report that allows buyers and sellers to feel more confident about the current state of quality in the data ecosystem. Completion of the Truthset’s Q1 2021 Data Quality Truthscore Report showcases the accuracy and power of Throtle’s consumer data.

In our current digital landscape, all identity providers claim to have accurate data, coming from accurate underlying signals as to what describes an individual,” states Paul Chachko, CEO and founder of Throtle. “Having an independent scoring firm like Truthset validates the accuracy of our consumer data, and also demonstrates our own accountability and quality in providing the best data available to the industry.”

We’re seeing increasing levels of awareness amongst marketers and data owners that data quality is a critical component in reaching their target audience to improve campaign delivery and ROI,” said Scott McKinley, CEO of Truthset. “Throtle uses consumer data signals to develop their identity and data products, and works with Truthset to measure and improve accuracy so that marketers can reach their targets efficiently.”

Truthset’s Data Quality Truthscore Report  of Throtle’s Consumer Data Include:

  • Showed exceptional data quality specifically for age, gender and age+gender, ranking in the top 3 among all providers in each category
  • Age data for young adults (ages 18-24) ranked highly with a Truthscore Index of 125, 25% better than the average across all providers scored in Q1 2021
  • Throtle received above average scores across a number of race and ethnicity categories and continues to contribute to  ANA’s AIMM multicultural analysis

About Throtle

Throtle provides brands and marketers with the most accurate 1:1 view of a customer. Throtle is focused on resolving to a deterministic individual for accurate targeting across all devices and channels including IDs, MAIDs, IP Address, Connected TV and more.

About Truthset

Founded in 2019, Truthset is a data intelligence company focused exclusively on validating the accuracy of consumer data. The company helps brands build trust in data and improve the performance of any data-driven decision. Truth{set} does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. To learn more about Truthset, visit truthset.io.

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