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Throtle Validated as a Leading Source of Consumer Data by Data Quality Scoring Firm Truth{set}

June 3, 2020 – Throtle, a leader in identity resolution and data onboarding, announced that its consumer data sets have been validated by Truth{set}, a new data intelligence company focused exclusively on validating the accuracy of consumer data. Completion of the Truth{set} multi-faceted review process validates the accuracy and power of Throtle’s consumer data.

Truth{set}, founded by former Nielsen and Procter & Gamble veterans, is a proprietary data quality scoring method to measure the accuracy of consumer data to improve the performance of any data-driven activity.

“With the amount of data available today, it has become increasingly important for marketers to understand the accuracy and validation behind these data sets,” said Scott McKinley, CEO and Founder at Truth{set}. “Truth{set} provides Truthscores™, an independent and unbiased metric for the accuracy of person-level data, designed  to educate marketers on which datasets are of high quality and to give marketers confidence that they are getting what they paid for.”

Truth{set} reported that Throtle scored at or near the top in important attribute categories:

  • Throtle was the leader in quality of age data, receiving the highest Truthscore™ Index among all partners for these attributes
  • Throtle also performs well in the combined attribute category of age + gender with a Truthscore™ Index of 114, meaning Throtle is 14% better than the average of all providers in determining age + gender
  • Within the age attribute, Throtle was particularly accurate in identifying specific HEMs that were between 18-24, with a Truthscore™ Index of 145

“We are thrilled to pass Truth{set}’s rigorous standards and to collaborate with them on the assessment of Throtle’s data effectiveness,” said Paul Chachko, CEO at Throtle. “Since its inception, Throtle has been defined as providing the industry validated and accurate data, and it’s exciting to now have an independent 3rd party validate that for us.” 

About Throtle
Throtle provides brands and marketers with the most accurate 1:1 view of a customer. Throtle is focused on resolving to a deterministic individual for accurate targeting across all devices and channels including IDs, MAIDs, IP Address, Connected TV and more.

About Truth{set}
Founded in 2019, Truth{set} is a data intelligence company focused exclusively on validating the accuracy of consumer data. The company helps brands build trust in data and improve the performance of any data-driven decision. Truth{set} does not sell data and is not a data broker; it compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. To learn more about Truth{set}, visit truthset.io

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