August 3, 2022: Red Bank, New Jersey – Throtle, a leading provider of identity and data onboarding solutions, is pleased to announce Lance Brothers as the new Chief Revenue Officer for the company. In this position, Brothers will play a critical role in driving the North American sales strategy and momentum with healthcare companies, brands, and agencies, significantly scaling the business development team and managing senior-level relationships across the industry.

Brothers joins Throtle with more than 20 years of sales, marketing, and commercial leadership experience working in partnership with many of the world’s largest advertisers, publishers, platforms and agencies to best understand, optimize, and monetize data, consumer reach and impact strategies. Most recently, he was the Chief Revenue Officer for NCSolutions where he led and quickly scaled revenue, consulting and marketing practices and all commercial strategies for digital, TV and cross-media CPG consumer targeting and return on ad spend insights. Previously, Brothers held several senior commercial leadership roles within The Nielsen Company including leading the Media Consumer Insights, Innovation, Analytics and Marketing Mix Modeling, Sales and Consulting practices across the U.S. and Canada, market launch and sales for new products and services, product development, as well as marketing and sales for local television, digital, publisher, and agency SaaS and DaaS service portfolios.

“I am thrilled to be joining the innovative team at Throtle as they become even more dominant in the identity space,” said Brothers. “As brands continue to struggle to identify and activate their customer data, Throtle is uniquely positioned to help them accurately connect and optimize their datasets to drive engagement.”

Brothers will oversee multiple divisions including sales, customer success and marketing. With his proven track record, Brothers will create revenue-generating processes and optimize Throtle’s growth strategy to improve business operations and the customer experience.

“We are very excited to welcome Lance our team,” said Paul Chachko, CEO at Throtle. “His vast experience, success and leadership will be instrumental in accelerating our revenue and the business as a whole.”

About Throtle
Throtle is an identity resolution company trusted by leading healthcare companies, brands, and agencies. Throtle helps clients identify, activate, and measure their customer and prospect campaigns, as well as accurately discover which channels and devices they can be reached. With a comprehensive omni-channel ID Graph, Throtle is unique in that it resolves and confirms the deterministic identity of individual users, driving stronger performance. To learn more, please visit www.throtle.io.