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Why Throtle?

Identity isn’t just marketing’s latest buzzword; it’s a strategic imperative. Marketers must implement identity strategies to support robust targeting, personalization, and addressability across touchpoints.
At Throtle, we empower brands at scale with true individual-based marketing using a data-centric identity and onboarding approach.


Utilizing an industry-leading, validated ID Graph, we ensure the highest level of accuracy. We use a wide array of personal and persistent data points, including email addresses, postal addresses, mobile numbers, and device IDs to validate identities consistently and in real-time.


The Throtle ID Graph validates each data point by confirming it’s the same across at least three separate hand-picked and rigorously tested sources. Our external validation process includes multiple levels of validation along with gold-standard credit data.

Data Hygiene

Throtle is the only identity company with a rigorous data hygiene process to ensure deterministic and individual accuracy. This includes deduplication and reviewing for data gaps within emails, postal addresses, or intelligence before resolving an identity or onboarding an ID. 


Our ID Graph allows the extension of records with emails and MAIDs — a unique process to Throtle, which increases match rates and generates greater responses.


Transparent results are a necessity in making proper strategic marketing decisions. Throtle provides clients with transparency in their customer data and reporting to prove it. 

Customer Centric

Throtle is customer focused and prides itself on outstanding customer success management, quick turnaround times, and fair pricing with no hidden costs. Our clients are our number one asset. 


Great pricing is consistent, transparent, and fair and that is how we base our pricing. Throtle operates on a flat fee basis which eliminates any variability in pricing.

Easy To Work With

We are scrappy, nimble and pride ourselves on our quick turnarounds. We do whatever it takes, whenever it takes, to make your experience with Throtle great, and then some. You hear this type of language often, but with Throtle, it’s actually true.

The future of identity starts here.

Connect with one of our team members today to learn how you can benefit from the power of Throtle.

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Don’t Just Take Our Word For It…

“After an extensive year of testing, Throtle exceeded our expectations on all fronts and proved themselves as a valuable onboarding partner as part of our identity solution set. Throtle Data Onboarding will provide incremental lift and value to our Marketing Intelligence Engine with their accurate deterministic matching.” 

– Ian Johnson, COO, Kinesso

“Throtle is standing out as a leader as evidenced by the strong industry adoption for their solution and we’re thrilled to partner with another forward-looking company to ensure our customers’ first-party customer data assets can easily be leveraged into the ad tech ecosystem to maintain targeting efficacy, reach, and scale.

– Derek Slager, CTO and co-founder, Amperity

Throtle’s flexibility as a whole really works for us. As we roll out our own Identity Orchestration Framework worldwide, we need to be able to remain nimble in our options — and provide that same freedom of choice to our clients. Throtle fully supports that client centric mindset, while some other identity providers are not as transparent or flexible.’ 

– John Nardone, CEO, Flashtalking

Learn how you can benefit from the power of Throtle.

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