Data pixels for next-level website tracking and analytics.
Throtle’s data pixel technology offers easy implementation and actionable intelligence, beyond simple data collection. Data pixels are tiny 1x1 image files embedded within a website. Pixel data integrates with your existing consumer and physician level data (PLD) to deliver an enriched view of each journey.
Learn more about the Throtle Data Pixel Solution
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End-to-end website performance data.
Using our proprietary identity graph, we fill many of the gaps that other website tracking pixels miss, giving you deeper insights. The result is a broad and complete view of user activity — from entry through conversion or exit. The insights go beyond just data collection. The intelligence gained can be leveraged in developing personalized, omnichannel marketing outreach.
Layers of website analytics and insights.
Our data pixels can augment your current website tracking strategies to deliver a more comprehensive understanding of your HCP and consumer targets. Pixels can track:
IP address
Mobile or desktop OS
Email engagement and activity
Type of email client (Outlook, Gmail)
Website engagement and activity
Type of website browser (Chrome, Edge)
Time of engagement
Flexibility, compatibility and privacy.
It’s easy to add Throtle Data Pixels to your website tracking. We work with your team to implement pixel code without any disruption. Our pixels are flexible and compatible across all website development platforms and tools.
We integrate and execute data pixels per best-in-class privacy standards, complying with industry regulations and client data security requirements.