Throtle acknowledges Google’s recent announcement to delay the deprecation of third-party cookies in Chrome until early 2025. Originally scheduled for the second half of 2024, this extension provides additional time for the industry to adjust and innovate.

Today, digital advancements are intertwined with every facet of our daily lives. Given the dynamic, fast-changing environment, the healthcare industry stands at a crucial intersection of technology and patient care.

Understanding and adhering to privacy laws is essential when managing sensitive consumer data, but too often misconceptions influence data privacy strategies. These health data privacy myths can lead to noncompliance and missed opportunities.

There’s a reason why CTV advertising is getting so much attention in 2024: it provides a powerful advertising opportunity that has only increased in importance related to the demise of third-party cookies.

President Biden issued an Executive Order on Preventing Access to Americans’ Bulk Sensitive Personal Data and United States Government-Related Data by Countries of Concern, targeting transfers of bulk sensitive data to countries of concern. Under the Order, sensitive data is defined to include genomic data, biometric data, personal health data, geolocation data, financial data, and certain personal identifiers.

Healthcare marketing involves handling a significant amount of sensitive patient information, including personal information, medical records, demographics, and health-related preferences. To safeguard this data from unauthorized access or breaches, tokenization anonymizes identifiable information (such as patient names, Social Security numbers, or medical record numbers) with randomly generated tokens.

The My Health My Data Act (MHMDA) introduced in Washington State in April 2023, focusing on its implications for healthcare marketing. MHMDA is a pioneering legislation aimed at protecting consumer health data privacy. Unlike other privacy laws, it applies to any entity conducting business in Washington or targeting its residents, regardless of the volume of personal information processed.

In today's hyper-connected digital landscape, healthcare marketers are increasingly focusing on delivering personalized experiences to their customers. One concept at the heart of personalized customer engagement is "Next Best Action" (NBA) — a strategy that leverages data analytics to determine the most appropriate action to take with a customer at any given moment.

Successful compliance with increasingly strict and regularly changing data privacy laws requires effective consent management processes. Advertising technology companies, pharma companies and their agencies must obtain explicit consent to use protected sensitive information. Knowing what that entails can be challenging since additional new laws will come on the books in 2024 and beyond.

Google released a new browser feature called Tracking Protection, which, when activated, will cut off a site’s access to third-party cookies. Tracking Protection will be activated for 1% of a randomly selected group of Chrome users globally, marking the year’s first notable step toward third-party cookie deprecation.

In today's digital age where data is the lifeblood of industries and businesses, maintaining the highest standards of privacy and security is paramount, especially in the healthcare industry.

You’ve might not have ever seen a data pixel, but they’ve almost definitely been part of your online browsing before. Data pixels are essential when you’re thinking about campaign planning, targeting, and optimization.