In today's hyper-connected digital landscape, healthcare marketers are increasingly focusing on delivering personalized experiences to their customers. One concept at the heart of personalized customer engagement is "Next Best Action" (NBA) — a strategy that leverages data analytics to determine the most appropriate action to take with a customer at any given moment.

This post aims to educate readers on the key steps involved in managing sensitive health data and why it’s crucial to have qualified data professionals overseeing the process.

Advertising plays a key role in bringing these two constituents together, but that begs the question: how can marketers target the right consumer with the right message in a fully privacy-compliant way?

The looming deprecation of the third-party tracking cookie has many CMOs and CDOs scrambling for solutions that will allow them to reach and engage their customers going forward. Consumer ID graphs are widely seen as a great solution for a number of reasons, but they do raise some challenges.

The latest delay is intended to allow more time for advertisers, publishers, and other members of the online ad industry to begin formal testing of the new cookieless technologies proposed in Google’s “Privacy Sandbox” initiative, those sources said.

These days everyone says they have a consumer ID graph. In this article, the author suggests 26 of the best graphs available. If it feels like everyone is jumping in on the identity graph game, it’s because they are.

For marketers and brands looking for an identity provider, we have gathered information on what you need to know and what you need to ask your potential identity provider.

Everyone is talking about, planning for and providing guidelines, rules, and industry ‘do’s and don’ts’ surrounding consumer data. In this article, we set out to provide actionable information to help you strengthen your consumer information and understand the importance identity plays within your CRM file.