Use tokenization to anonymize sensitive information.
Tokenization removes personal information and replaces that data with a token. A token has no significance outside of the tokenization system. Throtle can work with your tokenization partners to encrypt, link and match sensitive information and mitigate the risk of re-identification.
Learn more about the Throtle Tokenization Solution
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Use Throtle to process and activate data tokens.
Our data token workflows have undergone rigorous independent expert determination analyses. We work with multiple tokenization partners and adhere to the most stringent compliance requirements to minimize the risk of re-identification.
Throtle can help:
Increase audience exposure and reach, with the most accurate data
Ensure that media exposure is tied to the correct de-identified consumer
Deliver media-exposed cohorts on a daily basis to support campaign optimization
Flex across tokenization partners to confirm accurate data matching and message delivery
Enhance your healthcare datasets with lifestyle and interest attributes
Comply with ever-changing security and privacy requirements
Value of tokenized data.
We link your de-identified consumer data and match it to the Throtle identity graph to provide:
Anonymous, 360-degree views of your audience across campaigns.
Validation of healthcare campaign objectives against consumer measures.
Accurate measures directly attributed to real-world outcomes and ROI.
Connection between media exposure and audience decision-making.