FAQ’s about Throtle

What exactly does Throtle do?

Throtle’s identity solutions are the core to successful healthcare marketing initiatives, identifying the largest, most impactful audiences to drive better outcomes faster. We understand the delicate balance of data-driven marketing within the healthcare sector, which is why our powerful identity solutions combine innovation with industry compliance to empower your organization to validate patients and HCPs securely. Our end-to-end, closed-loop system helps customers identify the largest, most impactful audiences using multiple methods and authentication factors, while guaranteeing all data is safeguarded. We have a comprehensive onboarding process that ensures our solutions are configured for secure performance within applications and systems, while providing timely operational and maintenance support. Customers partner with us to turn data into actionable audiences with identity-driven solutions and supercharge marketing initiatives.

Why is Throtle different from other identity resolution providers?

Throtle differentiates itself in a variety of ways:

• Accuracy: We are committed to enriching and creating accurate, meaningful connections within our client's data to identify the best audience targets. We allow you to view and utilize your data in the most effective way by targeting through efficient de-duplication, data normalization, auditing, testing and verification services.

• Reach/Scale: We use our innovative identity graph solutions to compile data and provide our clients with enhanced reach and scale, enabling them to identify and access larger, relevant audiences.

• Compliance: We strive to protect patient/HCP data and sensitive health information/PII by consistently adhering to needs and privacy laws by using the latest security methods and encryption technologies.

• Flexibility: We understand the importance of ensuring that data enrichment investments offer a sound return on investment. That's why we provide customized solutions that are tailored to specific needs and objectives, without compromising data quality. With our identity solutions, customers are armed with a competitive edge to drive profits, making for a worthwhile investment in a reliable data enrichment process.

• Efficiency: We are a responsive and agile partner, quickly customizing our solutions to fit the specific requirements of our clients with unparalleled quality, reliability and speed.

• Transparency: We provide our clients with reliable data, in-depth, timely insights, clear guidance and regular updates to ensure trust in our team and to enable action.

With whom does Throtle work with?

Throtle works across healthcare with a variety of clients, ranging from healthcare agencies, pharmaceutical brands, health plans, health systems and hospitals, medical devices and data partners.

How much does Throtle cost?

Every engagement with Throtle is determined based on the client’s needs and requirements. Nothing is cookie cutter here! Our pricing is very flexible. Please contact hello@throtle.io to check on pricing today.

What is Throtle’s ID Graph and how is it used for clients?

Throtle has built and maintains identity graphs for both HCPs and consumers that enables healthcare clients the ability to find their audiences online to drive better outcomes. Throtle helps healthcare marketers address their most pressing challenges, such as:

• Targeting at the HCP or consumer level: Throtle provides precision targeting.

• Executing omnichannel activities across numerous partners: Throtle reaches and measures HCP or consumer, increasing transparency and making data actionable.

• Decreasing budgets and more scrutiny on spends: Throtle provides greater accuracy and flexibility allowing budgets to be clearly defined and measured.

• Large volumes of complex data from fragmented sources: Throtle consolidates disparate data sets to create insights-driven and actionable information.

• Lack of physician-level data (PLD): Throtle prides itself on superior capabilities to provide physician- or consumer-level data for available channels.

• Compliance and sensitivity around PII: Throtle takes compliance and privacy very serious with a robust compliance system with certifications.

Is your graph data collected directly from consumers?

Our data is not collected directly from consumers. It is aggregated from direct sources and integrated with other owned and sourced data.

Do you collect any data outside of the United States?

No, currently our data is only U.S. based.

Does the graph data contain any information on children under 13?

No. Our data only contains individuals 18 years of age and older.

Do you use a probabilistic, deterministic or a hybrid approach to matching?

We provide accurate and precise matching, and can match on a household level and/or return both if preferred by the client. We can also match based on Zip +4 or any other geographic identifier. Our TIDs are linked and anchored to a physical address. We use the physical address to define our household. We can match either at address level and delivery all individuals (HH to Individual match), or we can match at the individual level and use the address to identify other members of the household.

What proprietary data sources are leveraged for building your identity graph?

Our identity graph is assembled using over 40 data sources. It is not so much as proprietary data sources, but our proprietary assembly process that yields the most accurate identity graph and capabilities in the industry.

What licensed data sources are leveraged for building the Throtle identity graphs?

We have a network of over 40 different data partners. Data is contracted from various data originators, aggregators, publishers, apps, and more.

How do you determine the difference between an Individual ID and a Household ID?

Throtle provides accurate and precise level matching, and can match on a household level and/or return both if preferred by the client. We can also match based on Zip +4 or any other geographic identifier. Our TIDs are linked and anchored to a physical address. We use the physical address to define our household. We can match either at address level and delivery all individuals (HH to Individual match), or we can match at the individual level and use the address to identify other members of the household.

How do you validate signals for accuracy that are inputted within the graph?

We have a proprietary validation process is place that ensures each data point in our identity graph is validated by confirming it’s the same across multiple independent sources. These sources have been hand-picked and tested rigorously. We also have an external validation process that includes multiple levels of validation. We perform data quality checks, validate, standardize and parse customer data, as well as enhance customer records.