In the evolving landscape of digital advertising, particularly in the healthcare space, staying ahead of the curve in terms of compliance and best practices is not just an advantage – it's a necessity.

As a forward-looking entity in the realm of data and privacy, Throtle is committed to ensuring our clients and partners stay informed about industry shifts and evolutions that could affect their operations. After the recent disclosure from Google in regard to IP Protection, Throtle provides perspective on the current status of the project.

Without cookies, you will need to utilize alternative IDs. Not just one, but many. And the identity resolution process connects multiple IDs together enabling a greater chance to identify each individual.

Omnichannel marketing holds significant promise for improving healthcare marketing and driving superior outcomes. But how can omnichannel live along with its compliance counterpart? Throtle has carefully crafted solutions to support the complex requirements of omnichannel strategy.

The Digital Pharma East event recently concluded, and for many professionals in the pharmaceutical marketing sector, it was nothing short of engaging. With its comprehensive discussions and seminars, attendees were offered a deep dive into current issues and advancements in the healthcare space.

This post aims to educate readers on the key steps involved in managing sensitive health data and why it’s crucial to have qualified data professionals overseeing the process.

The adtech industry is abuzz with the announcement of The Trade Desk’s new product, Kokai. It promises to revolutionize the world of digital advertising when it launches in July 2023.

Crosswalking is like the Rosetta Stone of data, allowing marketers and data owners to harness the power of a consumer identity graph without possessing one. It takes advantage of multiple individual and household level match keys present in an identity graph and maps the equivalent fields across various datasets.

Advertising plays a key role in bringing these two constituents together, but that begs the question: how can marketers target the right consumer with the right message in a fully privacy-compliant way?

The looming deprecation of the third-party tracking cookie has many CMOs and CDOs scrambling for solutions that will allow them to reach and engage their customers going forward. Consumer ID graphs are widely seen as a great solution for a number of reasons, but they do raise some challenges.

The latest delay is intended to allow more time for advertisers, publishers, and other members of the online ad industry to begin formal testing of the new cookieless technologies proposed in Google’s “Privacy Sandbox” initiative, those sources said.

These days everyone says they have a consumer ID graph. In this article, the author suggests 26 of the best graphs available. If it feels like everyone is jumping in on the identity graph game, it’s because they are.