Red Bank, NJ – Throtle, healthcare’s only dedicated identity resolution provider, is excited to announce the launch of its enhanced Throtle Tag. This JavaScript tag delivers comprehensive insights that surpass basic website data collection, empowering businesses to optimize their digital strategies effectively.

Leveraging Throtle’s proprietary identity graph, the tag addresses gaps left by traditional website tags, ensuring improved accuracy and higher match rates. This comprehensive view of user activity—from entry through conversion or exit—enables businesses to:

• Personalize Web Experiences: Customize website interactions to align with individual user preferences and behaviors, creating more meaningful and relevant engagements.

• Optimize Advertising Campaigns: Gain valuable insights to refine advertising and retargeting strategies, allowing for more targeted audience segmentation and maximizing ad spend effectiveness.

• Boost Web Traffic Value: Enhance web traffic identification and intelligence by matching anonymous traffic to NPIs or encrypted Throtle ID that can be connected to additional data and profile information.

• Future Proofed Technology: Utilize multiple points of identification that eliminates the reliance on one data point, such as a cookie.

“Today, understanding HCP and consumer behavior is crucial,” said Maggie Jordan, CSO at Throtle. “Our enhanced Throtle Tag not only provides deeper insights but also ensures flexibility and compatibility across all website development platforms and defends against identifier uncertainty, all while adhering to best-in-class privacy standards.”

The Throtle Tag is designed for easy integration, working seamlessly with existing website tracking strategies to deliver a more comprehensive understanding of both healthcare professionals (HCPs) and consumer targets. Data points collected include Throtle ID, NPI, timestamp, URL, user demographics, and more, offering layers of website analytics and insights.

Committed to privacy, Throtle integrates and executes data tags in compliance with industry regulations and client data security requirements, ensuring a privacy-first approach to identity resolution.

For more information about the Throtle Tag and how it can enhance your digital marketing efforts, visit https://www.throtle.io/tag.