REPORTING and MEasurement
Transparent 1:1 data reporting and measurement.
Incomplete data and multiple marketing variables often lead to fragmented insights. So the burden of assessing the performance and impact of your campaign can feel as monumental as the campaign itself.
Throtle solves this dilemma with leading-edge reporting and measurement capabilities. We simplify the process and provide accurate and transparent data and match rates to help you analyze your digital marketing campaign performance.
Closed-loop measurement system.
Our powerful closed-loop measurement system provides a clear understanding of your audience, campaign exposure and conversion data. Throtle uses this demographic, lifestyle and interest data to further differentiate and measure key audience segments.
The Throtle closed-loop approach allows you to:
Assess campaign effectiveness in driving online and offline sales
Determine if your strategies are motivating your intended audience
Monitor your omnichannel marketing budget among key segments
Distinguish the best content, platforms, media, channels and times to reach your targets
Make changes in mid-flight to improve performance
Retarget those who responded to the messaging but did not convert
Enhance measurement of TRx, NRx, NBRx and other relevant metrics