Throtle's Identity Insights Blog is the best source to learn about identity, data best practices, trends and the strategies shaping today’s digital world.
Identity Resolution: The Key to Unlocking Healthcare Marketing Effectiveness
One of the most powerful tools is identity resolution. By accurately connecting fragmented data points to a single, unified profile, identity resolution enables marketers to understand patient and provider journeys, measure campaign effectiveness, and optimize engagement strategies.
Social Measurement Challenge: Breaking Through
Social media advertising is an undeniable powerhouse, offering healthcare brands extensive reach and engagement. Advertisers face limitations due to walled gardens, lack of individual-level data, and difficulty proving ROI.
Ebook: Unlock the Power of CTV in Healthcare Marketing
The healthcare marketing landscape is evolving, and Connected TV (CTV) is at the forefront of this transformation. This eBook dives into how healthcare brands can leverage CTV to reach physicians, healthcare professionals, and health-conscious consumers with precision.
New Resource: Navigating U.S. Privacy Laws in 2025
Throtle is committed to keeping your campaigns compliant and effective amid a shifting privacy landscape. The U.S. lacks a unified federal privacy law, so state regulations and targeted federal rules govern how we collect, process, and use consumer data for advertising.
Decoding Healthcare Marketing: A Glossary of Key Terms You Need to Know
Healthcare marketing is a unique space that combines the complexities of data-driven strategies with the need for strict privacy compliance. For marketers working with healthcare brands, agencies, or providers, understanding the language of the industry is crucial to crafting effective and compliant campaigns.
How Identity Graphs Enhance Healthcare Marketing
One of the most powerful tools in this effort is the healthcare-centric identity graph—a solution that transforms raw data into actionable insights by creating comprehensive visualizations of patient journeys and touchpoints.
Healthcare in the Living Room: Harnessing CTV for Precision Marketing and Expanded Reach
The rise of Connected TV (CTV) has revolutionized how healthcare organizations reach and engage health consumers and HCPs. With the ability to combine impactful storytelling and precise targeting, CTV has transformed living rooms into powerful spaces for healthcare outreach.
Celebrating Data Privacy Day: Building Trust in a Privacy-First World
January 28 marks Data Privacy Day, an international effort to empower individuals and businesses to prioritize privacy, foster trust, and recognize the critical role data protection plays in our interconnected world.
Tag, you're it. What is the Throtle Tag and how can it help healthcare marketers?
Understanding user behavior on your website is no longer optional—it’s essential. This is especially true in the healthcare industry, where personalized marketing efforts can significantly impact patient engagement and provider outreach. Enter the Throtle Tag—a powerful tool designed to bridge the gap between website activity and actionable insights.
Healthcare Privacy and Compliance Trends in US Digital and Programmatic Marketing for 2025
We’re thrilled to spotlight Jonathan McLeod, our Director of Compliance, whose expertise is shaping the future of healthcare marketing. Jonathan’s deep understanding of privacy and compliance makes him an invaluable asset to Throtle and a trusted voice in the industry.
His latest article, published on Solli, dives into Healthcare Privacy and Compliance Trends in US Digital and Programmatic Marketing for 2025. In this insightful piece, Jonathan explores where we stand today and where the industry is heading throughout 2025.
Top trends shaping healthcare programmatic marketing in 2025
Download our, “Top Trends Shaping Healthcare Programmatic Marketing in 2025,” to learn about the most important trends in the industry for 2025.
The Rise of Programmatic Audio in Healthcare Marketing
Programmatic audio is emerging as a significant trend in identity resolution for 2025, especially within the healthcare marketing space. With the rise of audio-based platforms such as podcasts, music streaming services, and digital radio, consumers are increasingly engaging with content in an auditory format.
Identity Real Talk: FAQs Healthcare Marketers Ask Identity Providers like Throtle
Choosing the right identity provider is a critical step in the success of your healthcare marketing initiatives. Throtle’s solutions are designed to help you navigate today’s complex digital landscape with confidence, ensuring both performance and privacy.
Unlocking the Power of Zero-Party Data in Healthcare Marketing: A Perspective from an Identity Resolution Provider
By leveraging zero-party data alongside robust identity practices, healthcare marketers can create more meaningful, relevant, and trust-driven interactions, ultimately leading to improved outcomes and stronger brand loyalty.
How Identity Fuels Programmatic Advertising in the Healthcare Marketing Space
Identity fuels programmatic advertising in healthcare, and when done right, it leads to better targeting, more personalized experiences, and ultimately, a healthier world for everyone.
Powering the Next Generation of Audience Targeting, Activation and Measurement
HealthVerity and Throtle recently hosted a webinar to discuss a solution that meets these challenges by giving unfettered access to the data you need, with greater transparency and flexibility. If you missed the webinar, here’s a recap.
Unlocking the Power of Data Activation for Healthcare Advertising on Social Media
As the healthcare industry continues to embrace digital transformation, marketers are seeking more ways to reach and engage with their audiences. With the rise of social media as a primary communication channel, healthcare marketers and advertisers are increasingly leveraging both 1st and 3rd party data to activate personalized, targeted advertising strategies.
Digital Health Coalition Short Take with Mark Bard and Chris Neuner
Mark Bard of DHC is joined by Chris Neuner from Throtle, a company specializing in identity resolution for healthcare. Throtle aims to unify various digital identifiers (like cookies and IP addresses) to create a comprehensive and privacy-compliant digital identity.
Mastering Healthcare Identity Ebook
When communicating with healthcare audiences, the need for precision, personalization and meaningful engagement has never been more critical. At the forefront of the data revolution is identity resolution.
Questions You Should Ask Potential Identity Partners
Selecting the right identity partner is crucial for healthcare marketers and brands aiming to enhance security, streamline user experiences, and comply with regulatory standards. Choosing an identity partner goes beyond basic credentials; it requires a thorough evaluation to ensure a perfect fit for your company's unique needs.