Throtle's Identity Insights Blog is the best source to learn about identity, data best practices, trends and the strategies shaping today’s digital world.
Healthcare Privacy and Compliance Trends in US Digital and Programmatic Marketing for 2025
We’re thrilled to spotlight Jonathan McLeod, our Director of Compliance, whose expertise is shaping the future of healthcare marketing. Jonathan’s deep understanding of privacy and compliance makes him an invaluable asset to Throtle and a trusted voice in the industry.
His latest article, published on Solli, dives into Healthcare Privacy and Compliance Trends in US Digital and Programmatic Marketing for 2025. In this insightful piece, Jonathan explores where we stand today and where the industry is heading throughout 2025.
Top trends shaping healthcare programmatic marketing in 2025
Download our, “Top Trends Shaping Healthcare Programmatic Marketing in 2025,” to learn about the most important trends in the industry for 2025.
The Rise of Programmatic Audio in Healthcare Marketing
Programmatic audio is emerging as a significant trend in identity resolution for 2025, especially within the healthcare marketing space. With the rise of audio-based platforms such as podcasts, music streaming services, and digital radio, consumers are increasingly engaging with content in an auditory format.
Identity Real Talk: FAQs Healthcare Marketers Ask Identity Providers like Throtle
Choosing the right identity provider is a critical step in the success of your healthcare marketing initiatives. Throtle’s solutions are designed to help you navigate today’s complex digital landscape with confidence, ensuring both performance and privacy.
Unlocking the Power of Zero-Party Data in Healthcare Marketing: A Perspective from an Identity Resolution Provider
By leveraging zero-party data alongside robust identity practices, healthcare marketers can create more meaningful, relevant, and trust-driven interactions, ultimately leading to improved outcomes and stronger brand loyalty.
How Identity Fuels Programmatic Advertising in the Healthcare Marketing Space
Identity fuels programmatic advertising in healthcare, and when done right, it leads to better targeting, more personalized experiences, and ultimately, a healthier world for everyone.
Powering the Next Generation of Audience Targeting, Activation and Measurement
HealthVerity and Throtle recently hosted a webinar to discuss a solution that meets these challenges by giving unfettered access to the data you need, with greater transparency and flexibility. If you missed the webinar, here’s a recap.
Unlocking the Power of Data Activation for Healthcare Advertising on Social Media
As the healthcare industry continues to embrace digital transformation, marketers are seeking more ways to reach and engage with their audiences. With the rise of social media as a primary communication channel, healthcare marketers and advertisers are increasingly leveraging both 1st and 3rd party data to activate personalized, targeted advertising strategies.
Digital Health Coalition Short Take with Mark Bard and Chris Neuner
Mark Bard of DHC is joined by Chris Neuner from Throtle, a company specializing in identity resolution for healthcare. Throtle aims to unify various digital identifiers (like cookies and IP addresses) to create a comprehensive and privacy-compliant digital identity.
Mastering Healthcare Identity Ebook
When communicating with healthcare audiences, the need for precision, personalization and meaningful engagement has never been more critical. At the forefront of the data revolution is identity resolution.
Questions You Should Ask Potential Identity Partners
Selecting the right identity partner is crucial for healthcare marketers and brands aiming to enhance security, streamline user experiences, and comply with regulatory standards. Choosing an identity partner goes beyond basic credentials; it requires a thorough evaluation to ensure a perfect fit for your company's unique needs.
Why Choose Throtle as Your Dedicated Healthcare Identity Provider
In the rapidly evolving healthcare industry, Throtle stands at the forefront of healthcare identity, offering unparalleled expertise and innovative solutions tailored to the unique challenges of this sector.
Your Ultimate Checklist for Identity Partnership Success
Accurately identifying and understanding your audience is paramount for effective marketing and engagement strategies. An identity resolution partner can bridge the gap by consolidating fragmented data into cohesive and actionable profiles. This checklist aims to guide you through the essential capabilities to look for in a potential partner.
Google's Reversal on Cookie Deprecation: What's Next?
This week, Google announced that it will abandon its plans to phase out third-party cookies. This announcement undoubtedly has significant implications for the industry.
Importance of the Data Onboarder in Healthcare
In the evolving landscape of healthcare data management, the role of a data onboarder is often underestimated. A dedicated data onboarder is indispensable for ensuring data integrity, optimizing business strategies, and achieving superior results.
Data Practices: Adapting to Data Minimization Regulatory Changes
With the introduction of stringent data minimization regulations, organizations must adapt to ensure compliance while maintaining trust and transparency. These regulations aim to protect individual privacy by limiting the amount of personal data collected, stored, and processed.
Why Healthcare Data Onboarding is Unlike Any Other
Effective onboarding of third-party data has become a cornerstone for healthcare marketers. The process of organizing, enhancing, and activating data from various online and offline sources is crucial for creating personalized and impactful marketing campaigns.
Unlocking the Power of a Healthcare Providers' Identity Graph: A Game Changer for Healthcare Marketing
Given the high demand for data-driven approaches, healthcare marketers are turning to sophisticated tools to gain deeper insights and deliver more targeted and personalized messages. One of the most powerful tools in this arsenal is the Healthcare Providers' Identity Graph.
Why Match Rates Really Matter in Healthcare Marketing
In today's data-driven pharmaceutical and healthcare marketing landscape, the ability to accurately match and manage data across multiple channels is paramount. This capability hinges on a concept known as "match rates," a critical metric in identity resolution and data onboarding.
Accuracy vs. Scale in Healthcare Data Marketing: Why Accuracy Matters Most
As healthcare marketers strive to reach larger audiences, it's tempting to choose identity providers who promise bigger numbers through scaled data. However, this approach often sacrifices accuracy, leading to less effective campaigns and wasted resources.