Pharmaceutical Brands: Results driven by identity solutions.
Pharmaceutical brands face several marketing challenges in a highly regulated environment. Success requires expertise in collecting and connecting patient and healthcare provider (HCP) data — validating and securing private information. Throtle delivers accurate and compliant, high-quality audience matches that drive brand exposure and engagement.
Learn more about Throtle for pharmaceutical brands
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We find your HCPs and patients online so you can drive better outcomes.
Many pharmaceutical marketers feel limited in their ability to focus and measure results at the patient or HCP level. Advertising dollars get wasted in an inefficient pursuit of inaccurate or modeled profiles. Initiatives can be challenging to scale, especially if you are trying to aggregate multiple datasets across different data providers. Throtle can change that.
Pharmaceutical Brands
Improve your reach and performance among relevant audiences.
Throtle identity graphs elevate pharmaceutical brand marketing and provide valuable insights into patient and HCP profiles. Our actionable, anonymized data creates accurate audience profiles — including data on specialized and sensitive conditions. With Throtle, you’ll have a holistic view that empowers campaign planning and execution.
We can help you:
Target data for focused omnichannel pharma marketing campaigns
Increase TRx, NRx and NBRx metrics
Drive relevant, meaningful and personalized audience interactions
Measure and improve campaign efficacy for better ROI
Refine, enrich and enhance your healthcare marketing data for superior match rates
Ensure privacy and data protections that meet pharmaceutical compliance regulations
Safeguarding sensitive condition data.
Throtle offers robust solutions for managing healthcare data in scenarios where person-based identity, accuracy and privacy considerations are extremely sensitive. These identity solutions open new pharmaceutical marketing opportunities in reproductive health, mental health and other conditions. Read more about how we handle sensitive conditions data.
High industry standards for compliance and security.
Our experience with pharma data security and privacy standards means you can rest assured that we will handle your data responsibly and ethically. We uphold best-in-class compliance standards and support the latest privacy technologies including cookieless and data tokenization.