Consumers

Empowering accurate engagement and marketing.

Throtle’s identity graph connects you to healthcare patients and consumer with anonymized data that drives accurate messaging. Our technology processes your data in a privacy-safe and compliant process to protect your sensitive information.

Optimize your healthcare omnichannel marketing strategy.

Throtle’s high-quality identity graph enhances consumer exposure and engagement by optimizing your data to strengthen your omnichannel strategies. Accurately matched datasets to deliver the right messages to the right targets, at the right time.

  • Obtain a unified view of each consumer by connecting various identifiers like emails, device IDs, and purchase behaviors.

  • Create personalized experiences based on detailed insights, preferences, and behaviors. This personalization increases engagement, builds stronger relationships, and boosts conversion rates.

  • Have access to continuously updated and validated consumer information, enhancing data accuracy and reliability.

  • Link consumers across multiple touchpoints, ensuring consistency in messaging and enabling accurate cross-channel attribution.

Diagram illustrating customer segmentation based on lifestyle attributes, demographic attributes, consumer MAIDs, and consumer emails, with various icons representing different individuals in a circular pattern.

Improve accuracy with NPI-informed identity graph.

Throtle’s high-quality identity graph amplifies consumer reach and engagement by refining your data to power stronger, more effective omnichannel strategies.

  • Connects first-party and third-party data across online and offline channels for a full-spectrum view of consumer behavior.

  • Enables accurate matching across devices and channels, creating a unified customer profile.

  • Provides enriched insights that drive personalized targeting and strategic customer engagement to enhance brand loyalty.

Artificial Intelligence

Leveraging AI for precision in consumer healthcare marketing.

AI is transforming healthcare marketing, and Throtle’s identity capabilities provide the foundation for AI-driven strategies like patient identification, adherence support, precise targeting, personalized content, and understanding consumer needs. By leveraging Throtle’s refined consumer identity graph, healthcare organizations can harness AI’s potential with confidence in privacy and compliance. Throtle empowers deeper patient connections and innovative marketing, keeping your strategies optimized and impactful.