What exactly does Throtle do?

Throtle’s identity solutions are the core to successful healthcare marketing initiatives, identifying the largest, most impactful audiences to drive better outcomes faster. We understand the delicate balance of data-driven marketing within the healthcare sector, which is why our powerful identity solutions combine innovation with industry compliance to empower your organization to validate patients and HCPs securely. Our end-to-end, closed-loop system helps customers identify the largest, most impactful audiences using multiple methods and authentication factors, while guaranteeing all data is safeguarded. We have a comprehensive onboarding process that ensures our solutions are configured for secure performance within applications and systems, while providing timely operational and maintenance support. Customers partner with us to turn data into actionable audiences with identity-driven solutions and supercharge marketing initiatives.

Why is Throtle different from other identity resolution providers?

Throtle differentiates itself in a variety of ways:

• Accuracy: We are committed to enriching and creating accurate, meaningful connections within our client's data to identify the best audience targets. We allow you to view and utilize your data in the most effective way by targeting through efficient de-duplication, data normalization, auditing, testing and verification services.

• Reach/Scale: We use our innovative identity graph solutions to compile data and provide our clients with enhanced reach and scale, enabling them to identify and access larger, relevant audiences.

• Compliance: We strive to protect patient/HCP data and sensitive health information/PII by consistently adhering to needs and privacy laws by using the latest security methods and encryption technologies.

• Flexibility: We understand the importance of ensuring that data enrichment investments offer a sound return on investment. That's why we provide customized solutions that are tailored to specific needs and objectives, without compromising data quality. With our identity solutions, customers are armed with a competitive edge to drive profits, making for a worthwhile investment in a reliable data enrichment process.

• Efficiency: We are a responsive and agile partner, quickly customizing our solutions to fit the specific requirements of our clients with unparalleled quality, reliability and speed.

• Transparency: We provide our clients with reliable data, in-depth, timely insights, clear guidance and regular updates to ensure trust in our team and to enable action.

With whom does Throtle work with?

Throtle works across healthcare with a variety of clients, ranging from healthcare agencies, pharmaceutical brands, health plans, health systems and hospitals, medical devices and data partners.

How much does Throtle cost?

Every engagement with Throtle is determined based on the client’s needs and requirements. Nothing is cookie cutter here! Our pricing is very flexible. Please contact hello@throtle.io to check on pricing today.

What is Throtle’s ID Graph and how is it used for clients?

Throtle has built and maintains identity graphs for both HCPs and consumers that enables healthcare clients the ability to find their audiences online to drive better outcomes. Throtle helps healthcare marketers address their most pressing challenges, such as:

• Targeting at the HCP or consumer level: Throtle provides precision targeting.

• Executing omnichannel activities across numerous partners: Throtle reaches and measures HCP or consumer, increasing transparency and making data actionable.

• Decreasing budgets and more scrutiny on spends: Throtle provides greater accuracy and flexibility allowing budgets to be clearly defined and measured.

• Large volumes of complex data from fragmented sources: Throtle consolidates disparate data sets to create insights-driven and actionable information.

• Lack of physician-level data (PLD): Throtle prides itself on superior capabilities to provide physician- or consumer-level data for available channels.

• Compliance and sensitivity around PII: Throtle takes compliance and privacy very serious with a robust compliance system with certifications.

Is your graph data collected directly from consumers?

Our data is not collected directly from consumers. It is aggregated from direct sources and integrated with other owned and sourced data.

Do you collect any data outside of the United States?

No, currently our data is only U.S. based.

Does the graph data contain any information on children under 13?

No. Our data only contains individuals 18 years of age and older.

Do you use a probabilistic, deterministic or a hybrid approach to matching?

We provide accurate and precise matching, and can match on a household level and/or return both if preferred by the client. We can also match based on Zip +4 or any other geographic identifier. Our TIDs are linked and anchored to a physical address. We use the physical address to define our household. We can match either at address level and delivery all individuals (HH to Individual match), or we can match at the individual level and use the address to identify other members of the household.

What proprietary data sources are leveraged for building your identity graph?

Our identity graph is assembled using over 40 data sources. It is not so much as proprietary data sources, but our proprietary assembly process that yields the most accurate identity graph and capabilities in the industry.

What licensed data sources are leveraged for building the Throtle identity graphs?

We have a network of over 40 different data partners. Data is contracted from various data originators, aggregators, publishers, apps, and more.

How do you determine the difference between an Individual ID and a Household ID?

Throtle provides accurate and precise level matching, and can match on a household level and/or return both if preferred by the client. We can also match based on Zip +4 or any other geographic identifier. Our TIDs are linked and anchored to a physical address. We use the physical address to define our household. We can match either at address level and delivery all individuals (HH to Individual match), or we can match at the individual level and use the address to identify other members of the household.

How do you validate signals for accuracy that are inputted within the graph?

We have a proprietary validation process is place that ensures each data point in our identity graph is validated by confirming it’s the same across multiple independent sources. These sources have been hand-picked and tested rigorously. We also have an external validation process that includes multiple levels of validation. We perform data quality checks, validate, standardize and parse customer data, as well as enhance customer records.

FAQ’s about Throtle Solutions

Activation and Onboarding

How does Throtle support activation and onboarding activities?

Throtle Onboarding helps you precisely and accurately target HCPs and consumers across channels, devices and platforms. Throtle Onboarding connects HCP target lists, audience segments, CRM files or other data sets with online cookies and mobile devices (MAIDs). We enable healthcare to confidently target, create more personalized experiences, and measure engagement across multiple channels, browsers, and devices – all in a privacy-safe manner.

What channels do you support?

Throtle is flexible to be able to work with all major channels. Our customers are primarily activating on programmatic display, social media, connected TV and EHR platforms.

Which DSPs do you work with?

Throtle works with all major DSPs, including The Trade Desk, Yahoo and many more. If you need a partner that is not on our list, we will work to ensure that we activate that partner as part of our engagement.

Which social platforms do you work with?

Throtle works with all major social media platforms, including Facebook, Instagram, TikTok, Pinterest and more.

How long does it take for data to be onboarded to a platform?

Throtle’s process is highly efficient and typically only takes a few days, depending on the onboarding project. However due to the third-party platforms (DSPs, social platforms, etc.), the timing may be a bit longer based on their processing and onboarding timelines.

What if you do not currently support a channel or partner that I need?

Throtle prides itself on being a highly flexible partner. We want to make sure that you have access to platforms that will make you most successful. If we do not currently support a channel or partner you need, we will work to stand them up as part of our engagement.

Reporting and Measurement

How does Throtle support reporting and measurement activities?

Our powerful closed-loop measurement system provides a clear understanding of your audience, campaign exposure and conversion data. We can tell who is clicking on digital ads, visiting your web site, registering for a webinar or event, requesting additional information and more. Throtle also offers a data pixel that may be used for additional tracking on web site traffic.

How can I receive individual-level reporting for programs?

Your measurement files will be returned to you in a similar fashion to how you deliver data to Throtle. We will work with you to set up instructions on where and how often to deliver these files.

What is the Throtle data pixel?

Throtle Data Pixels deliver a holistic view of website performance by connecting your data with accurate activity data. We capture the entire user journey and fill the gaps so that you can see the full picture. You’ll be able to better understand each interaction, optimize website performance and create personalized experiences for improved conversion. Our data pixels integrate into nearly any platform and development environment without disruption. All integrations align with data privacy regulations and client requirements.

For which channels are reporting available?

Measurement files may be provided for any channels that provide log data, which may include exposure and engagement data (impressions, clicks, etc). Walled gardens do not provide log files to any customers.

Can I work with Throtle just for reporting and measurement purposes?

Yes. Throtle can work with your existing process to help align log data with identity to match the performance to individuals.

How frequently will I receive reporting files?

Your measurement files will be returned to you in a similar fashion to how you deliver data to Throtle. We will work with you to set up instructions on where and how often to deliver these files.

Collaboration and Clean Rooms

What is a data clean room?

Data clean rooms protect healthcare data and personal identifiable information (PII). They keep information safe from threat or misuse, while giving you complete control over what and how information gets shared. Throtle is proud to support collaboration within existing client data clean room environments.

Why are data clean rooms useful for healthcare?

Data clean rooms are great for healthcare use as one of the primary benefits is the control and safety of the data collaboration. Each party that participates in the clean room has full control over who has access to the data and how it can be used. With the amount of sensitive data and PII in the healthcare space, data clean rooms are a great option for working with data partners.

With which data clean rooms does Throtle work?

Throtle currently works with AWS and Snowflake® data clean rooms.

Does Throtle have its own data clean room?

Throtle is currently working on the availability of its own data clean room. Stay tuned!

If I want to collaborate with a data partner, do I have to use a data clean room?

No. Data clean rooms are not a requirement, but they do offer many benefits to their users.

Privacy and Compliance

What privacy and compliance measures does Throtle use?

Throtle takes compliance with all laws and regulations governing our products and services seriously. At Throtle, we use best-in-class processes and security controls to prevent authorized access to our protected and sensitive data. We are also proud of the progress and achievements we have made with respect to independent third-party assessments of our compliance and security frameworks. Throtle employs a robust data security team as well as an in-house compliance office to ensure that all measures exceed client expectations. For a full list of Throtle’s compliance achievement, please reach out to us at hello@throtle.io.

I have a data set that contains sensitive information. Can I feel safe working with Throtle?

Yes, Throtle takes compliance with all laws and regulations governing our products and services seriously. At Throtle, we use best-in-class processes and security controls to prevent authorized access to our protected and sensitive data. We are also proud of the progress and achievements we have made with respect to independent third-party assessments of our compliance and security frameworks. Throtle employs a robust data security team as well as an in-house compliance office to ensure that all measures exceed client expectations. For a full list of Throtle’s compliance achievement, please reach out to us at hello@throtle.io.

Which methods do you use to send and receive data?

Throtle always utilizes secure transfer options based on client preference and request. Typical methods include S3 or sFTP.

FAQs about Identity, the Industry and Related Terms

What is identity resolution?

Identity resolution includes the systems, information and processes to recognizing and locating HCPs and consumers across channels, devices and platforms for marketing and communications purposes.

Identity resolution typically begins with an audience that is selected for the matching process. Individuals are matched using a variety of data (addresses, email addresses, telephone, etc.) to online identifiers that may be used to find those individuals when they are engaging with digital channels and platforms (web sites, social platforms, etc.). Log data is recorded for available channels, and that log data may be matched back to the original audience for measurement.

What is an identity (ID) graph?

An identity or ID graph is a data set that enables the process of identity resolution. It provides a unified view of each individual so that external data sets may be matched to it for data enrichment and marketing.

What are the types of identity resolution approaches?

There are two primary approaches to identity resolution: probabilistic and deterministic. Probabilistic identification utilizes modeling, householding, algorithms or other methodologies at an accepted confidence level to connect data for each individual. Deterministic identification leverages first-party data and other connected data sets to connect information about an individual with 100% confidence.

What is a walled garden?

A walled garden is a term used for a closed-network platform that has complete control over its users, content, media, etc. and may restrict access and data flowing in and out of its “walls.” Examples include Google, Apple, Facebook, Instagram and X (Twitter).

How are cookies used in identity resolution? How will it be impacted if cookies go away?

Cookies are one piece of data that may be used in the identification process to locate an individual online. See more about a cookieless approach here.

What is a “universal ID”?

Universal IDs are utilized to reconcile data at the individual data across many data sets. When a universal ID is available across multiple data sets for each individual, the process to connect the information becomes more reliable and streamlined. Various universal IDs are common in the healthcare space, but most recognized is the NPI or “National Provider Identifier” for healthcare providers.