Solutions / Tag

Unlock deeper insights to optimize your digital strategies.

Throtle Tag enables seamless implementation while providing valuable insights that go beyond basic web site data collection. This JavaScript tag allows you a layer of transparency to your web site traffic to know who has arrived on which pages then connect them to additional data as needed. The Throtle Tag delivers additional data to improve web site monetization and power retargeting or omnichannel efforts – and with the flexibility to address cookieless matching.

End-to-end website performance data.

Using our proprietary identity graph, we fill many of the gaps that other website tags miss, giving you deeper insights. The result is a broad and complete view of user activity β€” from entry through conversion or exit. The insights go beyond just data collection. The intelligence gained can be leveraged in developing personalized, omnichannel marketing outreach.

Personalize web experiences

Tailor website experiences to individual user preferences and behaviors for a more engaging and relevant interaction.

Optimize advertising campaigns

Obtain valuable insights that help optimize advertising campaigns, enabling more targeted audience segmentation and maximizing the effectiveness of your ad spend.

Boost engagement and clicks

Enhance user engagement by delivering more relevant content, leading to higher click-through rates and deeper customer interactions.

Layers of website analytics and insights.

Our tag can augment your current website tracking strategies to deliver a more comprehensive understanding of your HCP and consumer targets.

  • IP address

  • Mobile or desktop OS

  • Email engagement and activity

  • Type of email client (Outlook, Gmail)

  • Website engagement and activity

  • Type of website browser (Chrome, Edge)

  • Time of engagement

Ready-to-use

Flexibility, compatibility and privacy.

It’s easy to add Throtle Tags to your website tracking. We work with your team to implement tag code without any disruption. Our tags are flexible and compatible across all website development platforms and tools.

We integrate and execute data tags per best-in-class privacy standards, complying with industry regulations and client data security requirements.

Unlock the power of accurate, privacy-first identity resolution.

Healthcare marketers trust Throtle for accurate healthcare audience identification. We are the ultimate identity partner for personalized marketing to healthcare professionals (HCPs) and consumers. Our identity solutions help healthcare marketers achieve their goals.